× Business
TelecomHealthcareDigital MarketingERPRetailMedia and EntertainmentOil and GasFood and BeveragesMarketing and AdvertisingBanking and Insurance
Technology
Big DataCloudIT ServiceSoftwareMobileSecurityNetworkingStorageCyber SecuritySAPData AnalysisloTBio Tech
Platform
Cisco DATABASE Google IBM Juniper Microsoft M2M Oracle Red hat Saas SYMANTEC
Leadership
CEO ReviewCMO ReviewCFO ReviewCompany Review
Magazines
US INDIA ASIA ARCHIVE
Startups Opinion Yearbook Readers Speak Contact Us

Flipkart to sell FMCG products from the month of July to take on Amazon and DMart

siliconreview Flipkart to sell FMCG products from the month of July to take on Amazon and DMart

E-commerce giant, Flipkart is all set to sell FMCG products on its ecommerce platform from July, according to a report in the Economic Times. With this move the company is said to be following the footstep of Amazon and DMart. Amazon Pantry has cashback offers, discounts and next day delivery. Dmart specializes in the category, and so does BigBasket. Flipkart plans to give incentives to consumers who frequently purchase from the website, through a variety of scheme and offers.

Considered as one of the top most selling categories on online shopping giant such as Amazon and Flipkart, FMCG also stands to benefit from jumping into the fray. Flipkart till now has been powering sales by depending on smartphones, apparel and large appliances. Further, Flipkart also hopes to change occasional shoppers into regular customers by offering FMCG products and consumables. The prices are predictable to be competitive and at par with other players in the segment.

Also, the battle between Flipkart and Amazon for detaining the rising ecommerce market in India heated up in 2017. Microsoft, eBay and China’s Tencent assured a total of $1.4 billion investment in Flipkart, regarded as the largest amount that Flipkart has ever raised. Meanwhile, e-commerce giant Amazon set aside $5 billion in investment funds for India, and made the 1.3 billion people living in the country a planned priority.

YOU MIGHT ALSO LIKE::

ENROLL FOR UPCOMING ISSUE