Making complex logarithm simple: Loggly

Loggly is a cloud-based log management and analytics service provider based in San Francisco, California. Jon Gifford, Raffael Marty and Kord Campbell founded the company in 2009. Charlie Oppenheimer is the CEO of Loggly. Machine data is large and unwieldy. Yet rich stories lie hidden within these endless lines of text. Loggly is dedicated to the challenge of bringing data to life. Loggly is headquartered in San Francisco, California. The company had 54 employees and 10,000 customers in October 2017. Loggly records log data from any device and report it in a real-time management platform with trend data. After understanding how modern log management tools streamline operations, it's essential to consider evolving technologies. For a deeper dive into how log monitoring can transform data management practices, check out this resource on log monitoring, which details innovative approaches to handling expansive datasets effectively.

Walking down history

In 2009, Jon Gifford, Raffael Marty and Kord Campbell founded Loggly to assist companies with solving operational issues. App47, a mobile application management provider, partnered with Loggly in September 2012. The company chose Loggly because of its software-as-a-service (SaaS) deployment option. In September 2013, Loggly released "Generation 2", an updated version of its service. The update included log collection through standard syslog protocols and a graphical web interface that allowed users to use a point-and-click process to find log events and generate charts. That month, Loggly completed a $10.5 million funding round led by Cisco and Data Collective Trinity Ventures, True Ventures and Matrix Partners also participated in the round.

In October 2014, the company announced a $15 million series C funding round led by Harmony Partners. Matrix Partners, Trinity Ventures, Cisco, Data Collective and True Ventures also participated. The funding round raised Loggly's total investment funding to $33.4 million. The company released Loggly Dynamic Field Explorer, a new user experience that aims to reduce the time developers spend on identifying and troubleshooting problems, that month.

What sets them apart?

The first and foremost thing that sets them apart is the proactive monitoring. With view app performance, system behavior and unusual activity across the stack key resources and metrics can be monitored and that eliminates issues before they affect users. Troubleshooting with logs is much simpler here. Loggly traces issues down to their root cause. They observe how the components interact, identify correlations and share findings with the team. DevOps integrations work better as a team using data and analysis within DevOps tools. Loggly integrates with Slack, HipChat, GitHub, Jira, New Relic, PagerDuty and more. The firm ensures that they work better as a team using data and analysis within DevOps tools. Loggly integrates with Slack, HipChat, GitHub, Jira, New Relic, PagerDuty and more.

Product overview

The firm defines reusable charts to simplify dashboard creation. It captures event counts, averages, percentiles and more. It lets one create individualized filters for any data series. With the use of structured, unstructured and semi-structured data to create charts, along with sorting on both values and labels, new heights of precision are achieved. Use “pinning” for continuous display of important KPIs. It also allows one to control who can view and edit charts and other details.

The Loggly Dynamic Field Explorer automatically generates a real­-time, bird’s-­eye view of logs organized by their inherent structure or by customized views. One can easily navigate this view like a menu, see log categories, fields and values, and dig into the details from any point in your logs.

With the option of having an interactive searching for big datasets one does not have to wait for hours for an answer. They can search through big data volumes and over long time periods in a highly interactive fashion with near-instant response. Loggly doesn’t use a proprietary query language to offer one full-­text searches, searches by individual fields, booleans, range searches, regular expressions and more. The Surround search feature analyzes the events immediately before or after an event of interest with a single click.

The security and privacy of the client’s data is critically important to Loggly since clients are the ones placing their trust in the firm’s service. Loggly has implemented security standards and operational processes using industry standards to protect data today and even in the future. Each Loggly user is assigned a specific role that allows him or her to control which features and configuration settings each user is allowed to access. These roles and their privileges are described under User Roles and Privileges. Additionally, they offer granular control over which sources of data each user is allowed to view. This can be used to restrict access to sensitive information only to specific employees or partners. The firm takes security incidents very seriously. They investigate the issues and seek to resolve them quickly. When a security issue has the potential to affect its esteemed customers, they will follow industry best practices for disclosure and notification.

The visionary behind Loggly, CEO Charlie Oppenheimer:

Charlie Oppenheimer is the CEO of Loggly. He grew up in New York but headed west when Apple recruited him as a young pup. Twenty years in Silicon Valley later, Charlie has been CEO of software companies Digital Fountain (acquired by Qualcomm) and Aptiva (acquired by Yahoo!). A product builder and marketer at heart, he loves to tell the story of how he turned his twin son’s birth into a product launch that was picked up by the New York Times. When not toppling trees, Charlie lives in Menlo Park with his wife and sons.

“We set a high bar to keep your data safe. And we give you 100% control over what data you share with us.”