30 Most Reputable Companies Of The Year 2018
The Silicon Review
Innovation is constantly driving fragmentation and creating data silos within modern marketing departments, causing consumers to experience far too many marketing messages that are disconnected, untargeted, and wasteful.
Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. It believes data is the key to creating meaningful interactions at a scale between consumers and the brands they love.
Helping thousands of clients and partners around the globe work together to address these challenges, Acxiom is a leader in ethical data use and identity for more than 45 years. Making it safe and easy to activate data anywhere, Acxiom is dedicated to helping marketers achieve superior business results by creating experiences that deepen customer connections.
How Can Acxiom Help?
Increase Reach, Revenue, and ROI
Get omnichannel experiences right and win the battle for consumer attention. Acxiom makes it safe and easy to activate data anywhere, so one can engage consumers with relevant messages at scale and tie everything back to real results.
Unlock Value from Data
Acxiom helps tear down the silos that create complexity and realize the full potential of data to fuel insights, innovation, and competitive advantage.
Acxiom Products and Services
Strategy Services
As an extension of the team, Acxiom is there from the start, helping one build the integrated, omnichannel marketing roadmap and remaining engaged throughout the organization’s execution of the implementation.
Unified Data Layer
Designed for today’s modern enterprise, Acxiom’s Unified Data Layer is an open, trusted data framework for creating an omnichannel view of the customers and connecting the martech and adtech ecosystem.
It leverages cutting-edge cloud architecture to solve an array of use cases related to how to acquire, engage, and retain customers – and how to measure the incremental results of the marketing campaigns.
InfoBase®: the World’s Most Powerful Consumer Insights
Comprehensive consumer data on approximately 250 million U.S. addressable consumers for powerful audience insights and targeting.
Meet the Leader
Scott Howe, President, and CEO of Acxiom: Under Scott’s leadership, Acxiom works with thousands of clients and partners around the globe to transform data into value for everyone.
Prior to taking the reins at Acxiom in 2011, Howe held executive roles at Microsoft and aQuantive, where his teams built the world’s largest digital agency (Avenue A|Razorfish); pioneered people-based media buying (DRIVE Performance Media, aka the Microsoft Media Network); and developed the systems utilized for ad serving and attribution (Atlas International). He began his career at The Boston Consulting Group and Kidder, Peabody & Company, Inc.
Scott graduated magna cum laude from Princeton University with a degree in economics and earned an MBA from Harvard University. He most recently served on the board of directors of Blue Nile, the largest online retailer of certified diamonds and fine jewelry, and is a former director of the Internet Advertising Bureau (IAB) and Turn, Inc., a digital advertising company.