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American Keto Cookie Startup Fat Snax Forays Into Retail

siliconreview American Keto Cookie Startup Fat Snax Forays Into Retail

American food startup Fat Snax is kicking off a major retail launch. The startup is not even 2 years old and has collaborated with The Vitamin Shoppe, nutritional supplements retailers to deliver their best- selling cookies in the US across 740 stores.

According to Jeffrey frees, CEO of Fat Snax, the company’s move towards a big retail launch is very exciting. Till now, the company is successful in the online business and is ready to address customers in person and Vitamin Shoppe has been a tremendous launch partner.

A wide range of Fat Snax cookies will be available in The Vitamin Shoppe’sKeto HQ section which was rolled out in August this year.  Keto HQ provides a tailored experience to the people who love to follow a ketogenic diet.

The company just have a team of four members but people look at the company as a well-established, big company due to its faster growth. 

Currently, Fat Snax new products are available in Peanut butter, Choco Chip and Lemony Lemon. The carbs content in each cookie is roughly 1-2 gram without any sugar and 8-9 grams of fat in it. The cookies are gluten, grain and preservatives free. The new range of cookies will be sold in 10 pack-grab-and-go style shelf caddy, and new flavors will be introduced soon.

The company plans to start expanding its stores by the end of this year and continue the process in 2019.

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