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Adidas collaborates with the pro gaming company Ninja to produce sneakers

Adidas collaborates with the pro gaming company Ninja to produce sneakers
The Siliconreview
19 Decemebr, 2019

Sneaker collaborations are one such phenomenon that is used to be the domain of world-class athletes. These days, most of the pro gamers are getting their own shoes designed too. World’s favorite Video game streamer Ninja is teamed up with Adidas to produce a brand new sneaker and the brand has finally revealed the gamer's signature sneaker.

The product is named the Ninja Nite Jogger, the main features of the sneakers include a mesh and leather upper in the gamer's signature blue. The medial sides of shoes are printed with "Ninja" and "Time In" text graphics on top of a pattern of crossed shurikens. Using the Nite Jogger as a base is a weird pull; the silhouette isn't nearly as popular as some of Adidas' other models like the NMD, Ultra Boost or Superstar. But the Ninja fans who would be buying these probably aren't too concerned about street cred. The sneakers have a defined look and complete touch with an ultra-finish.

Streamers serving as brand representatives are nothing new, but sneaker collaboration shows just how far esports have penetrated the mainstream in the current gaming world. The Ninja Nite Jogger will be hitting the Europe market on December 31st in men's and youth sizes for $150 and $120, respectfully. It will available in other countries from January.