Not Your Boyfriend’s T-shirt: Screen-Printing in High-End Brands

High-end brands are taking a page from the seemingly teen notebook and aiming to put the casual back in fashion. That’s not to say that couture is a thing of the past. In fact, brands are elevating what used to be known as simply streetwear into the most sought-after trends on the market. 

You’ve likely seen the rise in demand for sneakers and what used to be casual wear and the transformation into marketability and high fashion items in the last five years. However, sneakers aren’t the only trends getting an overhaul (or simply the attention they deserve) in the fashion industry. 

Fashion is quickly becoming more hip to the casual. Consumers want clothes they can lounge in, but will also look amazing on their Instagram feed. With the demand becoming different on the market, so must the brands adapt. 

High-end brands are branching out from their more glamorous looks into the loungey and wearable clothes that meet their customers’ needs. That doesn’t mean that the clothes are technically less glamorous; they’re still as beautiful as ever. 

One way that high-end brands have chosen to adopt is through different design techniques that were formerly reserved for casual wear. One of the most prevalent that still acts as a way to establish brand-recognition is with screen printing. 

If you’re wanting to dress to impress while staying comfortable at the same time, and you’ve got money to drop on that fantasy, then check out these high-brand utilizing screen printing and t-shirts in the new age of fashion. 

The Versatility of the T-Shirt 

If you’re not already a fan of the t-shirt, then you need to get into it. Not only can a simple t-shirt be casual and stylish, but it can also be the focal point of an outfit depending on the design. The t-shirt, decades ago meant only for menswear, has come a long way from the white t-shirt.

Nowadays, brands are using t-shirts as a way to stay recognizable and stay within the new casual framework of fashion. You’re in luck if you’re a t-shirt fan because there’s really a t-shirt out there for everyone. 

When it comes to versatility, t-shirts can be used in a variety of ways fashion-wise. While the design does come into play with branding, color, and style, it’s also valuable to look at the t-shirt in terms of styling. In fact, styling might be the most important component in the versatility of t-shirts. 

For example, t-shirts can be worn in the most casual of instances, but they can also be dressed up for work or distressed for a more artsy occasion. Think of it this way -- the t-shirt can be your go-to for a work out class or a cycling outing, paired with your favorite pair of peekaboo leggings, but t-shirts can also be versatile in your outfit for work (paired with a suit it can give just the right amount of casual and comfortability) or for play (a distressed band t-shirt can give you a bit of an edge when paired with distressed black jeans and a leather jacket. 

So, don’t walk but run if you don’t have a few tees in your closet that you can grab in a pinch. 

High-End T-Shirts 

This might be need-to-know information for the fashionista in your life (or you, if you’re that fashionista!). High-end brands are all over t-shirts right now, and it’s worth it to know which ones are the best. Depending on what brand you favor or which style you prefer, you’re likely to find something that’s right on the money to add to your closet. 

Comme Des Garçons

Let’s start with the motherload. Comme Des Garçons is known for being innovative in the fashion industry when it comes to the avant-garde and couture. However, they’re also known to dip their toes into the more wearable fashions, which now included screen-printed t-shirts. These t-shirts are for the person in your life who is willing to take risks with their fashion choices, loves a brand, and loves a t-shirt. Comme Des Garçons is all about the details, however minute, so be sure that you appreciate the artistry that goes into these designs. 

Versace 

What would we do without Versace? This house has been huge for decades, and they don’t stand to lose too much either. With the resurgence of the designs that made J. Lo iconic, the brand is always nodding back at its roots while remaining innovative. 

Versace is a brand that’s more about embellishment and rich tones, so these t-shirts are best worn for nights out or lunches out with friends (likely when you know you’ll be seen). Versace also isn’t shy about putting their name on t-shirts, so if you’re going to wear it, just know that people will be noticing. These screen-printed designs are for the risk-takers in your life. 

Dolce &Gabbana

Less about brand recognition and more about elegance and icons, Dolce &Gabbana, keeps it glamorous with odes to those they love and came before them. This brand worships all facets of beauty and keeps a romance to their styles that blend perfectly with a sexy edge. 

Dolce’s designs will be less recognizable on the street, but they are still just as valuable as a style statement. These screen-printed t-shirts are more about the image than the script. If you’re looking for something that’s not subdued, still flashy and fun, but without the commitment of the brand’s name on your chest, then you’ll be safe in Dolce’s capable hands. 

Gucci

We’ve all seen the iconic Gucci t-shirt by now. In fact, there are so many knockoffs being produced that it’s hard to keep up with what’s real and what isn’t. Rocking a Gucci t-shirt is a surefire way to get noticed for your effortless style and commitment to the tee. 

What About Your Business? 

Are you looking to get inspiration for your own screen-printing business? There’s plenty of avenues you can take, but do your research on wholesale screen print!