Brandmaker, a world-renowned provider of MRM and marketing operations solutions, has recently made an announcement regarding its partnership with Boomi, a provider for integration platform-as-a-service (iPaaS). According to the agreement, the new partnership will now focus on OEM, and Brandmaker will now sell Boomi as an integral part of the BrandFusion offering. Marketing organizations can now connect their MRM platform to the CRM and ERP systems with no coding effort. As the net result is connected to the MRM platform, Data accuracy is now increased, the administrative burden has reduced, and productivity has also been significantly boosted. Marketing organizations that are using BrandMaker Fusion can partner with marketing campaigns, content, and finance through powerful connectivity and integration with enterprise ERP and CRM applications.
VP of Boomi, Dave Tavolaro, stated that the new combined offering will now provide proper transparency in marketing activities and operations through the integration of martech, financial, and customer tools. Furthermore, it was stated that the potential of the new collaboration would provide new capabilities that will give the global marketing organizations the required agility, speed, and collaboration to manage the ever-changing economic environment effectively. CEO of BrandMaker Mirko Holzer stated that the integration was always an issue for marketers, so the company partnered with Boomi to provide customers a market-leading set of data management and integration capabilities.