Personify XP is excited to bring onboard new founders to increase the reach of its vision

Personify XP recently made a claim that it is the world’s first personalization and real-time analytics platform for anonymous website visitors. Ecommerce sites are finding it very difficult to track its visitors due to reducing the use of cookies, CCPA and GDPR legislations, and new changes that occur within browsers like Google Chrome and Safari. Personify’s new tech aims to automate the type of product and content consumed by anonymous visitors. This will allow the retailers to view the changes in real-time and swiftly create necessary changes for the anonymous consumer’s journey. Personify claims that the new move is helping the retailers to increase their sales by 10 percent. Some of the popular partners of Personify include Farfetch, boohoo, Pentland Brands, LoveHoney, Hawes & Curtis, and 7 For All Mankind.

COO of Personify XP, Ben Mercer, stated that the company’s ultimate goal is to make sure that the consumers don’t have to sacrifice their right to anonymity to experience the brand’s greatness. Privacy laws are growing in Europe, and recently the CCPA also hampered the huge opportunity the brands had from digital experiences. Personify XP is very excited to see its vision come true, and it has now got reliable founders to increase the reach of their vision furthermore.