Square launches new self-service ordering system to help the hospitality industry

Square has introduced its all-new self-serve ordering option that can be used by Square Online sellers to make it easier for customers to make purchases. The new, free-to-use idea is chiefly aimed at businesses that process payments when they serve food and drink, where customers and vendors need to keep things as touch-free as possible. All customers need to do is scan the code, which allows them to place their order via a mobile-friendly page on the outlets website.

The firm has stated that contactless payments can be made using Apple Pay, Google Pay, or Square Pay. From there, the food or drink request goes via the seller’s point of sale system and is also printed where server, bar or kitchen staffs need to see it. The service effectively allows customers to bypass staff and avoid any unnecessary contact. Placed orders have to be delivered by staff however, so there’s still interaction but less of it.

While the self-service ordering option does reduce contact, Square also thinks it’ll help to increase efficiency, reduce waiting times and also ensure more accurate orders. While it’s not wholly unique the service does offer additional help for businesses struggling with all manner of trading challenges during the ongoing coronavirus crisis. Square is rolling out the self-serve option to Square Online sellers in the UK, US, Canada, and Australia.