Ahold Delhaize to amplify its digital price promos to target TPR savings to retailers

Ahold Delhaize USA's Peapod Digital Labs e-commerce arm has recently made an announcement stating that it has partnered with digital market and retail specialist Quotient to launch a new tool to amplify temporary price reductions (TPRs). This deal will help to boost customer access to TPR savings through digital media. The promotion amplification tool combines retailer point-of-sale and loyalty card data with weekly TPR pricing.

This partnership will help both the firms provide amplified TPRs that advertisers offer while the savings are available. Quotient said the sales impact of the amplified TPRs also could be tracked. The firm focuses on serving omnichannel customers; thereby, they stand a great chance to connect customers to savings by delivering them through all the channels customers are shopping. As more consumers turn to digital solutions for their shopping needs, this amplification tool will reduce the TPRs.

Quotient further added that the tool's ability to promote active help retailers like Ahold Delhaize USA generates more store trips and grow basket sizes and offers advertisers a more effective way to support sales via TPRs. Meanwhile, advertisers will see a more extended reach for TPRs to bring them closer to the targeted audiences through Quotient's consumer sales and purchase intent.