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MARKETING AND ADVERTISING

Primis partners with USA Today to expand its content syndication and advertising strategy

Primis partners with USA Today to expand its content syndication and advertising strategy
The Siliconreview
17 March, 2021

Primis (a part of Universal McCann and Interpublic Group) a global video discovery and advertising platform which increase the revenue of publisher by helping them to discover high-quality video content has launched a new partnership with the USA Today, accompany of elite content providers like Reuters, Live Nation, Jukin Media, Video Elephant, WatchMojo, and more.

This partnership will allow Primis to introduce and add new high-quality content providing services to its extensive video content library. USA Today video will now be available through video discovery to Primis publishing partners. This syndicated partnership will provide their publishing partners with a diverse selection of content-based, digital marketing-based, and high-quality video content for use on the video discovery unit.

This new collaboration between Primis and USA Today will enable them to distribute and expand its content across their available network and beyond. Both the companies expect to expand their organic reach across the US by providing new content marketing strategies and solutions. Primis focuses on business, financial, and international topics. Whereas USA Today will target to excel at supplying quality and trustworthy content on various topics, thus connecting publisher monetization strategies in a highly relevant framework.