In a recent press meet, Tobii Pro, the market leader in eye-tracking research solutions, has announced a new mobile capability for their marketing and advertising research platform, which is called 'Sticky' by Tobii Pro. For the first time, eye-tracking research is now available for advertisers and marketers on desktop, laptop, mobile, and other devices.
Sticky by Tobii Pro is an online self-service platform that is mainly used for marketing and advertising researchers. The platform comes with many innovative solutions, such as webcam eye tracking and emotion recognition, making advanced quantitative research simple and easy. With the latest mobile capacity, advertising and packaging companies can gather new insights into consumer behavior using smartphones.
The new eye-tracking solution will enable companies to determine the impact of advertising content and how users respond. It also helps to measure users' reactions to different packaging designs and product details. Besides, by collecting new insight into consumer behavior on devices, consumers use most frequently, the marketing and advertising organizations gain improved marketing effectiveness and can also speed to insight and it is a great tool to measure media attention.