Salesforce, in a recent press meet, has announced the launch of Marketing Cloud for Nonprofits. It is a marketing technology platform primarily designed to help nonprofits of all sizes provide better digital experiences. Salesforce Marketing Cloud for Nonprofits comes equipped with robust native integration with Salesforce.org's Nonprofit Success Pack (NPSP)—which converts the Salesforce CRM into an open-source solution for nonprofits.
This new cloud-based platform enables users to segment constituents, develop personalized content for their audience, and more. With the help of the Nonprofit Marketing Cloud, nonprofit companies will have access to out-of-the-box templates, which they can use to create and deliver innovative email campaigns for subscribers, donors, sustainers, volunteers, and other audiences. Nonprofits can have an easy on-ramp to a superior constituent experience with more personalized engagement methods with this platform.
Other key features of the platform include access to the full suite of Salesforce Marketing Cloud, integration with Google Analytics, native integration and implementation with Salesforce.org Nonprofit Success Pack, new data-driven outreach tools, assistance from selected members of the Salesforce consulting partner community, and next-generation access to Trailhead—Salesforce's online learning platform.