A New Frontier: 4 Reasons Usenet Might Be Your Next Great Marketing Tool

What is Usenet, exactly?

Usenet is a network of servers where people can exchange news, ideas, and other information. Created back in 1979, it was originally used by college students exchanging information about academic topics, such as philosophy, political science, computer science, and the humanities.

Today, Usenet is used to exchange information on a variety of topics and is not just limited to academia. Initially, it only supported posts in text format, but now you can post and access photos, videos, and audio files in addition to written/typed text. This network is similar to, yet vastly different from, today’s social media platforms, so it’s a great resource to use for your business.

#1: There’s a whole new audience on Usenet.

As a business owner, your target audience is one of the most important things that drives your business. Because Usenet is a separate network, not a social media platform like Facebook or Instagram, there’s a fresh tribe of people that you may not have been able to reach through traditional digital marketing efforts, such as social media marketing. Marketing on Usenet can be especially helpful with expanding a small business, helping you reach a whole new audience. In the same way, you can also try recruitment marketing strategies to look for new hires for your business, especially if you’re an online business.

To go about these marketing strategies, you’ll need to create your own discussion board (called a newsgroup) that focuses on promoting your business. Newsgroups are similar to discussion forums and Usenet has over 100,000 of them. Users access these newsgroups via the newsreader (Usenet’s search engine tool) to find the information they’re looking for.

#2: Usenet has some of the fastest download speeds.

Downloading files on the Web isn’t as slow as 20 years ago, but they can still be ridiculously slow at times. With Usenet, you don’t have to worry about slow download speeds. When you need to upload and download files, you want them to be completed as quickly as possible, and to get the best of the best, you’ll need to look for a Tier-1 Usenet service provider. A Tier-1 provider uses bandwidth from the internet service provider, which guarantees that you’ll receive the quickest download speeds possible. Tier-1 providers also tend to offer you more connections, meaning you can download multiple files at one time.

#3: The security is top-notch.

Searching and downloading on Usenet is probably one of the most secure places to perform these tasks. As a business owner, security breaches are a real concern, and you won’t have to worry about that while you’re using Usenet. Usenet is so secure that you’ll have no need to use a virtual private network (VPN) to protect your privacy and digital data. Most Usenet service providers offer what is called secure socket layer (SSL) encryption, meaning that your digital data is protected. This means that all of your downloads are secure and private, and you won’t have to worry about sensitive information being leaked.

#4: Server Clusters

Even though Usenet predates the internet, Usenet providers have literally thought of everything possible to make it a great user experience. Usenet is a network of servers, and if one server has an issue, the other servers in the cluster pick up the slack, and users won’t notice anything different in their browsing, uploading, and downloading experience. This is also significant when it comes to running a business— running into server issues slows you down, resulting in loss of time and money. When conducting your business needs through Usenet, you won’t experience any unnecessary interruptions.

Usenet is an excellent resource for anyone seeking information and sharing content, and it can be especially beneficial for businesses. Try it out for yourself and see if this is something that your business can benefit from. At the very least, it’s a good way to bring more awareness to your business.