Report shows that customer identity management can ease the burden of retailers

According to feedback from various consumers, it is quite evident that retailers must have a simple and safe login portal

One of the most integral parts of ecommerce growth is that retailers must give importance to delivering a more enjoyable digital experience to their customers. Just like how offline stores have attractive window displays, it is equally important to deliver a seamless experience for online shopping. Always the first impression for a customer begins at login, and historically very few businesses have paid enough attention when it comes to customer identity management. According to feedback from various consumers, it is quite evident that retailers must have a simple and safe login portal. When the login experience is poor or tedious, the users might feel frustrated and leave for another business that provides a far better experience.

A recent survey identified that more than 43 percent of the consumers are frustrated when it comes to filling out long forms during sign-up, and more than 84 percent of respondents have stated that they had to abandon their cart due to the strenuous login process. Customer identity management can solve this issue and change how companies give consumers access to their digital properties. Even when it comes to dealing with security, CIAM can play a major role in how companies establish their digital identity.