Popular cloud solutions provider Snowflake has launched a new offering for retailers

The latest offering is all set to deal with challenges by combining various partner solutions and industry-specific datasets

Snowflake, a popular name in the cloud segment, has recently made an announcement that it will be launching a new data cloud targeting retail to help enterprises improve their data mobility. The latest offering was announced just a few days after the company’s previous launch of a data cloud for the healthcare and life sciences industry. The new launch will help in addressing the challenges faced by retail segment participants like manufacturers, stakeholders, vendors, CPG vendors, and distributors. GTM Lead of Snowflake, Rosemary Hua, has stated that the way retailers, brands, and consumers are interacting is continuously changing. The necessary data that would help companies understand the constant change in behavior is not generally available.

She furthermore added that, whether you are looking to deliver a personalized experience or trying to salvage during supply chain disruption or inflation challenges, there is always a growing need for data, and we must know that this is spread across external and internal stakeholders. The latest offering is all set to deal with challenges by combining various partner solutions and industry-specific datasets. This will be made available on a single platform. By doing this, we can improve collaboration and allow stakeholders to have access to data from external sources.