New solution from Google is all set to help retailers deal with search abandonment

The Harris Polls and Google Cloud had conducted a survey in regards to bad online experiences, and it was identified that US retailers lose almost $300 billion every year

Popular search engine giant Google has recently made an announcement regarding a new solution for ecommerce sites. The latest offering will help retailers to integrate search capabilities for recommendations and quality search on their digital properties. The solution was built on understanding the intent of the users and content, and it will help businesses to improve their shopping experience and on-site search. The Harris Polls and Google Cloud had conducted a survey in regards to bad online experiences, and it was identified that US retailers lose almost $300 billion every year. Most of the respondents have stated that the main reason for the bad experience was unsuccessful searches that made them not go ahead with the purchase from retail websites.

On the other hand, it was shown that customers who have good search experiences usually have higher purchase conversion rates, brand loyalty, and larger orders. Moreover in this, almost 69 percent of the customers have stated that they have purchased extra items when they have successful search results. The retail search offering from Google is all set to address these issues and reduces the cases of search abandonment, and promotes sales through excellent customer experiences and seamless website accessibility.