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What Makes a Website Meta Desc...According to some research, you only have 50 milliseconds to catch your audience's attention. On a page with a lot of search options, this is important to get your audience to click on your page.
The key to that is writing a good website meta description. The meta description is where you will convince people to visit your website and pages, and it's an important part of SEO marketing.
So how do you write a good website description? Keep reading for some important SEO tips.
Limit Characters
You shouldn't make your meta description more than 155 characters. On Google, most of them are between 120 and 155 characters. Use this space carefully.
You want to get your message across, but also make it short and sweet. However, keep in mind that Google will control whether or not they show all or part of your meta description. So it's always best to keep it short.
Use Your Brand Tone
So how does SEO work? Well, it uses keywords, but it's also part of your brand tone. You need to have a unique voice in the description that matches your brand and is familiar to your audience.
This should be tailored to the tone of voice that you use across all of your website content. When you use a certain tone of voice, it'll reach different audiences and still allow you to target different keywords.
Include a CTA
When you write a description, make sure you have a good call to action (CTA) to encourage your audience to click on the link.
Use active voice when you're writing it, and keep in mind you're selling this page to your audience. You may even want to use one like "learn more" or "get the information now."
Answer a Question
People on Google will be searching for answers, and you need to ensure that your meta description acknowledges that and offers the answer to their questions.
Get into your audience's head and figure out if you're offering them a benefit or a solution. Then, you can write your description with that objective in mind.
Be Unique
Lastly, make sure that you also write unique descriptions. Don't use the same template for each page because this will come across as bland and inauthentic.
If you were going to duplicate all of your meta descriptions, it would be better for SEO to just leave it blank.
A good best practice to use is when you write every page, write your own unique description with each one optimized for keywords.
Discover More About Writing a Good Website Meta Description
These are only a few things to know about writing a good website meta description, but there are many more tips that will help you drive traffic to your site.
We know that SEO marketing can be difficult, especially when the algorithms keep changing.
But we're here to help you out! If you're interested in more marketing and business tips, check out our website.