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Retailers are eager to enter the digitally-transformed retail segment

Retailers are eager to enter the digitally-transformed retail segment
The Siliconreview
31 May, 2022

During the pandemic, number of online shoppers grew exponentially and research shows that people are enjoying the comfort and convenience of shopping from their homes

Back in the late 90s and early 2000s, online shopping boomed and expanded out of proportion. This segment has again witnessed a boom following the Covid19 pandemic. This has led to the consumer’s expectations to skyrocket, as they are always seeking better personalized, fast, and always available services. A decade ago, what was considered one of the greatest services, has now become the norm. For people in the retail segment, this translates to spending and speeding their digital transformation efforts to meet the ever-growing demands of the consumers.

In case the rising demands are not met, then businesses tend to become obsolete. During the pandemic, the number of online shoppers grew exponentially, and research shows that people are enjoying the comfort and convenience of shopping from their homes. Shopping for personalized items has become easier, and also the ability to see the items move in real-time is significantly altering the market dynamics. As we know that the pandemic-induced restrictions have eased up, and people have started to flock to high streets and retail parks. The problem here is that people want to have the same shopping experience and comfort that they received from online shopping. This has, in turn, forced retailers to turn toward technology.