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Cos is all set to make its deb...Cos is all set to make its debut at New York Fashion Week
The Silicon Review
27 July, 2022
Author:
The Silicon Review Team
The minimalist fashion label from the H&M Group, Cos, has announced that it will be showcasing during New York Fashion Week in September.
In a concise statement, Cos announced that it would debut its winter/autumn 2022 collection with a physical catwalk show. It will walk as a part of the Council of Fashion Designers of America, official schedule on September 13. The show will be live-streamed on the website of the brand.
The fashion label didn’t share specifics on the show except to say: “celebrate New York’s diverse communities and individual expression against the city’s powerful backdrop.” Commenting on the joining of Cos in the NYFW line-up, CFDA chief executive Steven Kolb said that CFDA would welcome Cos to New York Fashion Week. Each season of NYFW curates an official schedule that reflects creativity, and they are pleased to add Cos among the season’s line-up. He added that New York Fashion Week became a destination for many international brands that wanted to connect to the culture of New York City and the vast American audience.
To join the NYFW schedule, Cos launched a new campaign featuring Paloma Elsesser, an American model alongside actor and producer Natasha Lyonne, shot in New York by Mario Sorrenti.
