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MEDIA AND ENTERTAINMENT

Disney lands a record $9 billion in upfront ad sales for 2022-23

Disney lands a record $9 billion in upfront ad sales for 2022-23
The Siliconreview
19 July, 2022

Hulu, Disney+ and ESPN+ together brought in around   40% of Disney’s total commitments

Walt Disney Co. has landed a record $9 billion in commitments from advertisers for fiscal 2022-23 as demand rises for live events and the upcoming ad tier of the streaming platform Disney+. Hulu, Disney+ and ESPN+ together brought in around 40% of the total commitments, said Disney on Monday. The media giant has been doubling down on live events and sports after the pandemic-induced lull in an attempt to cushion advertising sales that have been under pressure from geopolitical turmoil and record inflation.

Disney's rival NBC Universal closed in on upfront advertising commitments which exceeded $7 billion for the next fiscal year, Reuters reported last month. Over the last year and a half, Disney has expanded its rights to Wimbledon, the Australian Open, and the National Football League (NFL). It has also renewed its rights for the popular FA Cup and more on ESPN+. Earlier last week, it said it would raise the ESPN+ subscription fee by 43% to $9.99 a month from August 23