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Apple to cut production of iPh...Apple to cut production of iPhone 14 Plus
The Silicon Review
19 October, 2022
Author:
The Silicon Review Team
The move is a reflection of the shift of trends in the global market
Apple Inc. is cutting the production of iPhone 14 Plus as it is re-evaluating the product’s demand. The information comes from two people involved in the company’s supply chain. The Cupertino, a California-based company told at least one manufacturer in China to immediately halt production of iPhone 14 Plus components, according to the report. The move is a reflection of the shift of trends in the global market and it indicates the declining trend in the global smartphone market, which is said to be shrinking 9% in the third quarter in comparison to the third quarter in the preceding year, this is according to the estimates from data research firm Canalys, which expects weak demand over the next six to nine months. Apple did not immediately respond to a request for comment.
The iPhone 14 Plus, which is part of a new lineup was announced on Sept. 7, is positioned as a cheaper alternative to its more expensive counterpart, iPhone Pro models and is being shipped to customers on Oct. 7. Last month, Apple changed its plan to increase production of the new iPhone models as an anticipated surge in demand failed to materialize.
