Cannes Lions launches a new award for creative gameplay called 'Entertainment Lions for Gaming'

The new Lion who creates the best game will be judged and awarded for the first time in June 2023

The Cannes Lions International Festival of Creativity is the most awaited global event for those working in creative communications, advertising, and related fields. Today it has announced the launch of the most exciting award for games called 'Entertainment Lions for Gaming'. The new Lion who creates the best game will be judged and awarded for the first time in June 2023, with Francine Li, Global Head of Marketing, Riot Games will be the inaugural Jury President.

Speaking about the new Lion, Simon Cook, CEO of LIONS, said, “We’ve seen the number of Lion winners that feature gaming rise by 74% in the last five years. Based on the velocity at which this space is evolving, and the increased relevance that Gaming now holds within the creative marketing community, this feels like a natural progression."

The Entertainment Lions for Gaming will predominantly recognize and celebrate creative work, which will connect people to brands through gameplay. The firm has announced that the submissions will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly will add real value to the overall gaming experience while driving commercial success. Other details of the Cannes Lions awards are now available on the website. And the submissions to Cannes Lions 2023 will be accepted from 19 January 2023.