Adidas becomes the lead sponsor of Sorting for Circularity USA project

Sorting for Circularity framework will provide useful insights into the composition of textile waste.

Helpsy, United Southern Waste Material, Goodwill Industries International Inc., and its members Goodwill of Colorado, Goodwill Industries-Suncoast, Inc., Goodwill of the Finger Lakes, and Goodwill of San Francisco Bay have joined the Sorting for Circularity USA consortium project as external brand partners, while Lululemon has joined as an external brand partner. Furthermore, Adidas is the project's primary sponsor, ensuring its success.

The Sorting for Circularity framework, launched in January 2023 by Fashion for Good and Circle Economy, intends to chart the course of clothing from the wardrobe to their end of life, capture textile waste, and harness their recycling potential. The initiative fosters circularity within the fashion value chain by driving the deployment of advanced sorting technologies such as near-infrared spectroscopy.

The study will provide useful insights into the composition of textile waste created in the United States by performing an extensive consumer survey. These data will influence investment decisions as well as inform strategies for scaling collection, sorting, and recycling advances. This program will speed textile recycling in the United States by offering insights into the material composition, volume, and location of worn textiles, building on the success of Sorting for Circularity projects in Europe and India.