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Nike introduces a new line of ...

SPORTS AND FITNESS

Nike introduces a new line of shoes designed exclusively for female footballers

Nike introduces shoes
The Silicon Review
12 June, 2023

Nike Phantom Luna is obsessed with traction, fit, and feel for female football players, allowing athletes to move with accuracy and confidence on the pitch.

American sportswear company Nike has launched the Phantom Luna, an innovative and well-researched women's-led boot, ahead of this summer's event in Australia and New Zealand. Nike Phantom Luna obsesses over traction, fit, and feel for female footballers by listening to the athlete's voice. Phantom Luna's fit is also tailored to female football players. Based on feedback from female footballers, the boot has a more snug fit around the ankle thanks to a new upper design called Nike Asym Fit.

Female footballers require their footwear to accept rapid passes and accuracy as they progress down the pitch as the women's game increases and the style of play shifts towards attacking as a team. Nike used its latest football innovation, Nike Gripknit, on the Phantom Luna upper to ensure ideal boot-to-ball connection. The coating provides a 'tacky' sensation and is blended into the material, ensuring that the boot remains soft and malleable.

Phantom Luna is a direct reflection of Nike's desire to be her greatest champion. Nike has put her at the center of the process, from research to testing to design. Phantom Luna is a boot deliberately built for her, with a revolutionary circular stud pattern and fit, allowing athletes to move with precision and confidence on the field.

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