>>Why the Metaverse is so Import...
The UK gambling industry is one that simply never wants to stand still. It’s highly competitive and companies know that something new is required in the future to maintain or increase their revenue figures. That’s why embracing the metaverse is so important for such companies.
When you look at, for example, slot games that are played at the many digital casinos the UK has, they have made incredible advances in recent years. Back in the day there was just one payline and mainly fruit used for symbols. The introduction of the nudge feature began the changes seen in such games. Can you believe that players found it such an exciting innovation!
Now thanks to incredible advances in technology, casino players try their luck on games that have highly sophisticated graphics, second screen bonus games and sometimes thousands of ways to get a win.
All very impressive but the future is going to be even more exciting. The metaverse is the way forward for those companies that operate online casinos. Companies know that if they don’t utilise this new technology then the chances are their rivals will and no one wants to be left behind do they?
Entain are one of the top gambling companies in the UK and want to remain so. That’s why up to £100 million is being invested with the aim of creating new games that will give players an amazing experience.
Although there is still a love for retro slots, the availability of graphics that would not look out of place in a Hollywood movie are the expected standard that must be met. Players are already impressed with what is on offer therefore but they are always looking for something new.
Just imagine playing a slot game or trying to get a win at the blackjack table, while wearing a VR helmet. Players may often feel foolish wearing them, as did those who first went to the cinemas and put on a pair of glasses to watch a 3-D movie. However, we’re going to have to get used to wearing VR helmets if we wish to experience the amazing games that are on the way to online casinos.
Interactive entertainment is the way forward. Players don’t just want to be enjoying gambling on a game, they want to feel as if they are part of it. That’s just what is beginning to happen with players entering a whole new world - reports British Gambler, a website listing UK online gambling platforms.
Jette Nygaard-Andersen is the Chief Executive of Entain. He knows only too well how important it is for his company to create new exciting games. His aim is to see Entain fully “ use our cutting-edge technology.” Doing so will see them “pioneer innovations in sport, gaming and interactive entertainment for the metaverse.”
If you’re going to be heavily investing in a new project, you need to know that there is sufficient interest in existence. The fact that millions of searches take place online for the term “metaverse” has convinced online casinos that this is the way forward.
Even more convincing are the estimates for the global AR market. GlobalData set the figure at $152 billion by 2030.
Another company that operates in the UK is the Kindred Group , who run Unibet. They are also making major moves into the metaverse. The Unibet Arena gives their customers the opportunity to enjoy casino and sports challenges in a digital environment. “We seek to innovate,” says their Marketing and Sponsorship Manager, Pierre Reboux.
Live casinos have become incredibly popular with UK players. They can have an experience that is close to that which they’d have at their local land-based casinos. Games are played in studios that look just like the casinos you visit. It’s possible to interact with other players and there are live dealers.
Again though, players want to experience more. Playing in a 3D world is becoming popular as is the interaction with the others sitting around the table.
Playing poker online is incredibly popular with players. UK gambling company Flutter Entertainment knows that only too well as they own PokerStars. PokerStars VR takes trying to get a flush or a straight to another level. A full mixed-reality experience sees players being able to choose the surroundings they play in and enjoy a fully immersive virtual reality experience. It’s a long way from inviting a few friends around to enjoy a few hands and a drink or two.
It’s likely in a few years time that the way we play at online casinos will look a bit dated. Today’s impressive slot games will become the retro slots of the future. The metaverse is the way forward for digital casinos and the more innovative they become in the future, the higher their all-important market share will become.