Citrix unveiled new incentives to facilitate seamless customer migration to the Citrix Platform

Through these latest platform enhancements and incentives, Citrix aims to address customer challenges

Citrix, a business division of Cloud Software Group, Inc., unveiled a range of fresh incentive programs tailored for customers and partners aiming to transition their current non-Citrix setups to the newly introduced CitrixⓇ platform. These initiatives include discounts and expanded usage rights, catering to both existing and prospective clients. Hector Lima, Executive Vice President of Field and Channel Sales at Citrix, emphasized the integration of Citrix and NetScaler capabilities, offering customers a comprehensive solution that not only simplifies their application delivery infrastructure but also mitigates challenges associated with managing multi-vendor environments. These incentives are designed to remove barriers and provide a straightforward path for customers to transition their infrastructure, leveraging the enhanced value and performance of the Citrix platform.

With the consolidation of Citrix and NetScaler capabilities under the newly formed Citrix platform, enterprises now have access to a comprehensive suite of offerings through the Citrix Universal Hybrid Multi-Cloud subscription or Citrix Platform License. Organizations currently utilizing Citrix for application and desktop virtualization but relying on F5 for enterprise application delivery (ADC) needs can unlock greater value, power, and security by migrating to NetScaler. Citrix also pledges to assist partners by reimbursing certain pre-approved service delivery activities associated with customer migrations, including the conversion of F5 iRules to NetScaler configuration files.