Renee Cosmetics Taps Mrunal Thakur as Brand Ambassador

This partnership represents Renee Cosmetics' first national television commercial (TVC), signaling the brand's expanding presence in the competitive beauty market

Renee Cosmetics has announced actor Mrunal Thakur as the new face of its brand, marking a significant step in the beauty company's marketing strategy. Thakur, known for her work in Indian cinema, will be fronting Renee’s latest campaign, beginning with the promotion of their Midnight Kohl Kajal pencil.

This partnership represents Renee Cosmetics' first national television commercial (TVC), signaling the brand's expanding presence in the competitive beauty market. The TVC, set to air soon, features Thakur endorsing the Midnight Kohl Kajal, a product designed to offer bold and dramatic eye looks with a single stroke. Aashka Goradia Goble, co-founder of Renee Cosmetics, highlighted the brand's focus on innovation and quality, mentioning that the collaboration with Mrunal Thakur aligns well with Renee's vision of celebrating Indian beauty. She expressed excitement about having Thakur as the brand ambassador for their color cosmetics range, noting that Thakur's elegance and modern appeal resonate with the brand's ethos. Thakur conveyed her enthusiasm for the partnership, appreciating the brand’s commitment to innovation. She mentioned that kajal is an essential part of her daily routine and that Renee’s Midnight Kohl Kajal felt like the perfect way to begin this new journey with the brand.

Renee Cosmetics, which offers over 200 products across beauty and fragrance categories, is available on major e-commerce platforms and in over 1,200 retail stores nationwide. This collaboration with Thakur is expected to enhance the brand's visibility and strengthen its position in the Indian beauty industry.