IBM Expands GenAI Solutions to Sales and Finance Functions

IBM is also opening its enterprise GenAI products to its partner ecosystem, allowing partners to create domain-specific assistants

After successfully introducing generative AI (GenAI) solutions for HR and IT, IBM has now identified sales and finance as the next key areas for deploying its enterprise GenAI offerings. A senior executive revealed to the Financial Express that the global tech giant sees immense potential in these sectors as it continues to expand its AI-driven enterprise solutions. Having transitioned from its legacy hardware focus to software and AI consulting, IBM has already made strides in automating customer care processes and workforce management using GenAI. These innovations have accelerated backend workflows, improved customer engagement, and streamlined employee onboarding and separation processes. Furthermore, IBM’s Watsonx Code Assistant has launched productivity tools specifically designed for enterprise developers.

Now, IBM plans to extend its GenAI solutions to sales and finance, starting with its own operations. Early adoption of these AI-driven tools among IBM’s clients is already underway, with promising results, according to the executive. IBM is also opening its enterprise GenAI products to its partner ecosystem, allowing partners to create domain-specific assistants and develop on top of IBM’s AI offerings. This strategy is set to further scale IBM’s GenAI solutions globally, positioning the company as a leader in AI-driven enterprise transformation.