IRTH Makes Retail Debut with Mumbai Store, Eyes 100 Locations by FY27

Manish Gupta, CEO of the division, revealed that IRTH’s initial phase will see ten new stores opening this year

IRTH, the premium women’s handbag brand from the House of Titan, has marked its retail debut with the launch of its first store in Mumbai. The new brand, which falls under Titan’s Fragrances and Fashion Accessories Division, plans to significantly expand its footprint in India with a target of opening around 100 stores by FY27. Manish Gupta, CEO of the division, revealed that IRTH’s initial phase will see ten new stores opening this year, including locations in Mumbai, Pune, Delhi, Kolkata, and Chennai. This expansion is expected to contribute 15 to 20 percent to IRTH’s overall sales by March 2025. The stores will be strategically placed in key urban areas to boost brand visibility and customer reach.

With a growing presence in over 50 cities through 130 large-format stores, including partnerships with Shopper’s Stop and Lifestyle, IRTH has built a strong customer base of over 90,000. The upcoming ten stores will serve as a litmus test for the brand’s market viability. Post-evaluation, IRTH plans to invite franchisees to further accelerate its growth. The brand aims for a topline revenue of approximately ₹600 crore, with its accessories division projecting a combined revenue of ₹1,000 crore by 2027, capturing a significant market share. IRTH’s exclusive brand outlets will feature over 90 curated products, including a new genuine leather line, setting the stage for its ambitious retail expansion.