McDonald’s Snack Wrap Set to Make a Comeback in 2025

Originally introduced in 2006, the Snack Wrap featured chicken, lettuce, and cheese bundled in a warm tortilla, offering a convenient and lighter option for fast-food lovers.

McDonald’s has officially confirmed the return of a fan-favorite menu item: the Snack Wrap. Joe Erlinger, President of McDonald’s, announced the news during an appearance on Good Morning America, stating, “The Snack Wrap will be back in 2025.” While the exact launch date remains under wraps for competitive reasons, the announcement has already sent waves of excitement through social media and Snack Wrap enthusiasts.

Originally introduced in 2006, the Snack Wrap featured chicken, lettuce, and cheese bundled in a warm tortilla, offering a convenient and lighter option for fast-food lovers. Over the years, variations like the Angus Snack Wrap briefly graced the menu but were discontinued in 2013 as part of broader menu changes. The original Snack Wrap remained until 2016, when it was removed amid operational challenges, including preparation times that didn’t align with McDonald’s efficiency goals. Despite its removal, the Snack Wrap has maintained a cult following. Fans have petitioned, campaigned on social media, and even attempted to leverage celebrity endorsements to bring back the cherished item. These efforts have kept the demand alive, fueling McDonald’s decision to revive the Snack Wrap in response to consumer enthusiasm.

The reintroduction comes as McDonald’s looks to expand its chicken offerings globally. In 2021, the company teased new chicken wraps as part of its McCrispy lineup, signaling a renewed focus on the fast-growing chicken segment. The move also aligns with ongoing competition in the so-called "chicken sandwich wars," which gained momentum following Popeyes' blockbuster chicken sandwich launch in 2019. Rivals like KFC, Wendy’s, and Burger King have since rolled out similar chicken innovations, including wrap-style offerings reminiscent of McDonald’s Snack Wrap.

While fans await the official return of the Snack Wrap, McDonald’s has hinted at a refreshed take on the classic. Whether it will maintain its original simplicity or feature modern twists remains to be seen, but one thing is clear: the Snack Wrap’s comeback is already one of the most anticipated fast-food returns in recent memory.