Swati Dayal, Eternal Creations Founder: “Our services are designed to help technology companies or companies selling tech-based solutions stay in tune with customer needs and market trends.”

Eternal Creations is a consulting and professional services firm founded in 2024, offering specialized expertise in Market Research and Planning, Go-to-Market (GTM) and Marketing Strategies, as well as Digital and Content Marketing. The company brings a fresh, purpose-driven perspective to the ever-evolving technology industry, helping organizations craft impactful, scalable strategies that drive both immediate and long-term success. Eternal Creations is built on a foundation of fairness, creativity and collaboration, values that are deeply embedded in the company's culture and guide its approach to every project. At the forefront of Eternal Creations is its founder Swati Dayal, a seasoned professional with over two decades of global experience in technology marketing. Swati's leadership is grounded in a human-centric philosophy that combines deep industry knowledge with a passion for innovation and purpose. She is actively engaged with prestigious institutions and global networks, bringing a wealth of insights and connections to her work.

Swati’s vision for Eternal Creations stems from her belief that great marketing isn’t just about promoting a product — it's about telling stories that matter, building trust, and creating long-term value. With rapid technological advancements and shifting market dynamics, many organizations face challenges in adapting while managing budget constraints. Eternal Creations addresses this gap by offering agile, innovative marketing strategies that empower clients to stay ahead of the curve without compromising on quality or impact. The firm is committed to delivering results that resonate — not just with customers, but with communities and industries around the world.

In conversation with Swati Dayal, Founder of Eternal Creations

Eternal Creations emphasizes a "fair and fun" culture to drive innovation. How does this philosophy translate into tangible outcomes for clients, such as faster product launches or competitive positioning? Can you share an example where this culture directly influenced a client’s success, such as a startup scaling globally or a Fortune 500 company revitalizing its brand?

In my opinion, fair and fun practices drive employee motivation. When people are excited and motivated to come to work, they give their best. Our fair practices ensure transparency, trust, and accountability with customers, employees, and partners, while our fun practices welcome different perspectives, making it not just a workplace, but a space to inspire, grow, and motivate. I have personally witnessed and led many instances throughout my career where companies have executed best-in-class GTM and marketing strategies with the right expertise, talent and most importantly an environment that is driven by fun and fair practices.  As an example, I led an industry marketing launch initiative for a Fortune 500 technology company that spanned 12 business units and close to 10 strategic partners with experts from different business functions. While strategic thinking, collaboration and skill sets played a vital role, in my opinion the right environment was the binding force that helped the company exceed the business goals.

Can you explain your services in brief?

Founded in July 2024 Eternal Creations LLC,  provides an array of consulting and professional services in the field of: Market Research and Planning, GTM and Marketing Strategies, Digital and Content Marketing. Our services are designed to help technology companies or companies selling tech-based solutions stay in tune with customer needs and market trends.

Market Research & Planning

Latest customer insights, industry, market trends, qualitative and quantitative analysis that can help businesses define or redefine their business strategy.

• Market and Economic Trends - Understanding of movements in the market that are new or different reactions, which eventually lead to either a positive or negative change for businesses
• Industry Analysis - Examining the current state of the industry, target market, market potential for business products and services
• Voice of Customer - Obtaining target market’s feedback about their experiences and expectations from products, solutions and services
• Buyer Personas - Developing research-based profile that depicts ideal target buyer, their challenges, preferences and decision-making process
• Market Sizing and Segmentation - Streamlining of potential buyer segmentation and characteristics (demographic, geographic, psychological, behavioral), total addressable market

GTM & Marketing Strategy

Well-defined processes that can help companies develop a unique portfolio strategy, roll-out new solutions and establish a world-class company brand.

• Portfolio Strategy and Marketing - Prioritizing, rationalizing and marketing a group of products, solutions and services for cross-sell and up-sell
• Routes-to-Market - Determining the correct distribution channel mix for products, solutions and services
• Product Launches and Competitive Positioning - Formulating a coordinated effort to launch a new product or solution while maintaining a competitive edge
• Sales Enablement - Developing content, tools and knowledge for sales teams to continuously progress and close deals
• Analyst Relations - Planning, building and maintaining valuable relationships with strategic business advisors and influencers

Digital & Content Marketing

A winning combination of digital channels and content services that can help achieve both marketing and business goals.

• Buyer’s Journey - Designing and formulating of target buyer’s path to purchase - awareness, interest, decision, purchase and advocacy
• Messaging and Value Proposition - Creating compelling narratives based on market trends, customer needs, product/solution features & benefits, differentiation and competitive insights
• Content Mapping and Creation – Creating content plan and marketing assets to meet the needs of potential buyers at each stage of the customer lifecycle journey
• Website Optimization - Developing website content/messages and performance optimization across various metrics including traffic, conversion and usability
• Digital Campaign Management - Developing and designing of campaign logic map, content alignment, and reiteration based on performance for effective demand and lead generation

Your vision includes "partnering through transformative journeys." Do tools like your Buyer’s Journey mapping or Content Creation playbooks evolve with clients’ growth stages?

Yes, absolutely – a typical buyer’s journey consists of five stages awareness, interest, decision, purchase and advocacy. This is a flexible industry framework that allows creating and modifying various elements including messaging, content mapping and creation based on buyer needs and company objectives with agility.

Based on technology solution (s), business and marketing objectives we outline messaging, paths to purchase, types of content (blogs, white papers, videos, trial offers etc.), and metrics (clicks, views, conversions, traffic etc.) aligned across each stage of the buyer’s journey. As the products, solutions and even brand of a company evolves based on financial performance and business needs, we ensure that the various aspects of the buyer’s journey and mapping also evolve.

How do you ensure long-term client success post-engagement, such as through iterative feedback loops or scalability frameworks?

We leverage best-in-class industry frameworks across our service portfolio which by default are scalable in nature, easily span across solutions and geographies, and are technology-agnostic. While the frameworks are standardized there is a high level of customization in how the various elements of the framework are constructed to come up with unique and differentiated marketing solutions.

Our post-engagement success is grounded in service excellence driving continuous improvement and adoption. We not only consider business results to measure client success but also service delivery elements comprising people, processes and tools that are designed to drive high customer satisfaction scores. With service level agreements that are outlined on a project-basis with varying scope we strive to meet and exceed customer expectations.

Eternal Creations highlights "analyst relations" and "sales enablement." How do these niche services enhance competitive growth in saturated tech markets?

The importance of “analyst relations” and “sales enablement” in complex and saturated tech markets cannot be emphasized enough. While AI/cloud-based SaaS solutions have gained traction over the years across industries, it is important that companies leverage:

• Analyst relations as strategic and trusted partners wherein they share their technology solutions and messaging to build brand recall and reputation. Companies should also focus on building meaningful dialogues with analysts, leverage expert insights to shape their business and solution strategies that are differentiated in a highly competitive and dynamic market space in the long run.
• Sales enablement tools that simplify the complexity of technology solutions and services for sales teams and customers. When done right, this in turn can help strategize, streamline and execute on sales tactics that enable effective solution selling (not just point solution selling) aligned with business outcomes.

Swati Dayal, Founder

“We not only consider business results to measure client success but also service delivery elements comprising people, processes and tools that are designed to drive high customer satisfaction scores.”