Wyndham touts room’s growth amid softer US RevPAR

Wyndham touts room’s growth despite a softer US RevPAR environment, positioning its record-breaking pipeline as proof that long‑term expansion outweighs short‑term rate dips.

Wyndham Hotels & Resorts says room growth remains a top priority, even as U.S. travel demand shows early signs of slowing as per the analysis. In its quarter 2 of 2025 earnings says, the company posted a 4% decline in domestic RevPAR but reported a 4% increase in total global rooms and continued growth in its development pipeline. Wyndham’s worldwide room count grew by 4% year-over-year, and its development pipeline increased by 5%, now totaling a record 255,000 rooms under contract. Ballotti noted that while performance in major leisure states like California, Texas, and Florida was below expectations, more affordable travel regions particularly in Ohio, Pennsylvania, and Oklahoma saw steady demand. He said this reflects continued strength in economy‑midscale segment sensitivity, especially in markets tied to essential industries and blue-collar travel. Emphasizing the company’s long-term outlook, Ballotti stated that maintaining a robust pipeline will drive future growth, even as short-term market conditions fluctuate.

CEO Geoff Ballotti said Wyndham’s core customers especially in the economy‑midscale segment are feeling the pinch from inflation, interest rates, and shifting trade conditions. While U.S. travel softened, international RevPAR edged up slightly, and the company saw a 19% jump in revenue from services beyond room bookings. That helped cushion the slower performance at home. Meanwhile, Wyndham kept moving forward on the development front signing 40% more contracts and adding over 30,000 rooms globally in the first half of 2025. Despite a softer US RevPAR environment, franchise partners appear confident in the company’s long-term growth prospects. Meanwhile, development pipeline growth stayed strong. Wyndham signed 40% more new contracts and added more than 30,000 rooms globally in the first half of 2025 slightly outpacing last year’s performance. The numbers reflect increasing franchisee optimism and reinforce the company’s long-term strategy, even in a softer US RevPAR environment.

For hotel owners and franchise operators, Wyndham Hotels & Resorts’ latest earnings send a clear message: long-term growth matters more than short-term swings. Being focused on expansion, intentions of strengthening the economy, and increasing non-room revenue streams is a more practical way to rule out market uncertainty. Even with full-year RevPAR guidance holding between –2% and +1%, the company appears committed to building out core infrastructure while waiting for demand trends to stabilize.