Singapore Airlines Launches Latest Version of Cult-Favourite Mascot Beary

Singapore Airlines has launched the latest version of its beloved teddy bear mascot Beary, featuring a gender-neutral design and a Garden City-inspired outfit with the airline's signature batik motif.

Singapore Airlines is rolling out the third generation of its iconic teddy bear mascot, Beary, from mid-June 2026. The refreshed design, known as Beary 3.0, features a gender-neutral appearance for the first time since 2013. The new bear is also approximately 15 per cent larger than the previous version, making it more huggable for young travellers.

Beary 3.0 wears a Garden City-inspired outfit completes with a sun hat adorned with Singapore Airlines' signature batik motif. The material feels smoother than before, and the design has been modernized with slimmer limbs, a less rounded face, and a stubby tail for the first time.

The mascot continues to be available on request for children aged 12 and below travelling in Suites, First Class, and Business Class on flights longer than five hours.

Singapore Airlines first introduced Beary in 2007 as a complimentary gift for young premium-cabin travellers. Initially offered as a single teddy bear whose outfit changed periodically, the mascot was refreshed in 2013 with separate boy and girl versions. Over the years, Beary has appeared in special-edition releases commemorating key milestones such as the launch of new aircraft types and anniversary celebrations, as well as themed collaborations including Disney-inspired editions and chef-themed bears.

The airline has said the new design "highlights its evolution as it 'grows up' together with our young customers".

As Singapore Airlines launches the latest version of its cult-favourite mascot Beary, The Silicon Review examines how the beloved teddy bear has become a cherished symbol of the airline's commitment to creating memorable experiences for its youngest passengers.

FAQ:

Q: What is new about Beary 3.0 from Singapore Airlines?
A: Beary 3.0 feature a gender-neutral design, a Garden City-inspired outfit with batik motif, and are 15 per cent larger than the previous version.

Q: Who can receive the Beary mascot on Singapore Airlines flights?
A: Beary is available on request for children aged 12 and below travelling in Suites, First Class, and Business Class on flights longer than five hours.

Q: When was Singapore Airlines' Beary mascot first introduced?
A: Singapore Airlines first introduced Beary in 2007 as a complimentary gift for young premium-cabin travellers.

Q: How often has the Beary mascot been refreshed?
A: Beary was refreshed in 2013 with separate boy and girl versions, and the latest Beary 3.0 launched in June 2026.