Dubai-Based Digital Gravity Launches GEO and AI SEO Practice, Expanding Across the UAE, KSA and US

The agency has rebuilt its search operations around AI agents and automation, trained its own SEO and GEO teams first, and is extending the model to design and development.

DUBAI, UAE – September 29, 2026 – Digital Gravity, the Dubai-based digital agency founded in 2014, has launched a dedicated Generative Engine Optimization (GEO) and AI SEO practice built around automation. AI agents now run much of the repetitive work behind search visibility, from technical audits to tracking how brands appear in AI-generated answers. The agency's specialists focus on strategy, content quality and client outcomes. With the launch, Digital Gravity is also extending the practice to clients in Saudi Arabia and the United States.

A new operating model for a new kind of search

Buyers no longer rely on a list of search results alone. They ask ChatGPT, Gemini, Perplexity and Google's AI Overviews for recommendations, and those tools often summarize an answer before a user clicks anything. For businesses, visibility now depends on being cited and described accurately inside AI answers, not just ranking on Google.

Digital Gravity's view is that the work behind this has grown faster than traditional SEO teams can manage by hand. Monitoring brand mentions across several AI engines, keeping structured data current, and refreshing content for both search engines and language models is continuous work. The agency's answer is to automate the repeatable parts and keep people in charge of judgment.

How the automation works

In the new practice, AI co-working agents handle tasks that used to take specialists hours every week, including:

Running scheduled technical SEO audits and flagging issues for review

Monitoring how client brands are mentioned and cited across major AI search engines

Generating and validating schema markup and structured data

Preparing research-backed content briefs and internal linking recommendations

Compiling performance reports from search and analytics data

Every automated output is reviewed by a specialist before it reaches a client's website. This keeps quality and brand accuracy under human control while the agents handle volume and speed.

Team first, clients second

The initiative was started by Digital Gravity's founders, Danish Mehtab and Syed Kamran, who made AI automation a company-wide priority. Before offering it to clients, the agency ran an internal training programme for its SEO and AI search teams. It covered agent-based workflows, prompt design, AI visibility measurement and quality control of automated work.

"Search has changed more in the last two years than in the decade before it," said Danish Mehtab, CEO, Digital Gravity. "We didn't want to bolt AI onto old processes. We trained our own people first, rebuilt how the work gets done, and only then brought it to our clients. Automation handles the volume. Our specialists handle the thinking."

Proven GEO results for UAE and GCC brands

The automated practice builds on GEO work Digital Gravity has already delivered for brands across the region:

• Canadian Medical Center (CMC), UAE healthcare: AI tools weren't describing CMC's services, locations or medical strengths clearly. Digital Gravity restructured key pages around answer-first content, trust signals and schema markup. The result was a 68% increase in AI search visibility and a 42% improvement in how often AI engines selected CMC's content, alongside a 31% rise in website engagement.
• Khazna Data Centers, UAE data center operator: Khazna's highly technical content was hard for AI engines to summarize or cite. After simplifying language, adding expertise and certification signals, and aligning pages with common AI queries about data centers and cloud, Khazna saw an 82% increase in AI citations, a 78% increase in website engagement and a 15% increase in lead inquiries.
• GBM Oman, IT and digital transformation: GBM Oman had deep expertise but wasn't being referenced by AI answer engines. Digital Gravity rebuilt its pages with clear headings, direct answers and local project examples, positioning the brand as a trusted source for Google AI Overviews and ChatGPT. This led to an 82% increase in website engagement and a 16% increase in lead inquiries.

Automation across every department

The shift goes beyond search. Digital Gravity has also started introducing AI automation into its design, development and production teams. Designers use AI-assisted concepting and rapid prototyping to explore more directions early in a project. Developers use AI-assisted coding, code review and automated QA testing to move from build to launch with fewer bottlenecks.

"An agency can't stand still in this era, and no department gets left behind," said Syed Kamran, COO, Digital Gravity. "We looked at every stage of how we deliver work, from the first design concept to the final line of code to how a brand shows up in an AI answer, and asked where automation makes us faster and better. That's how we're closing the gaps and staying ahead of the market for our clients."

Expanding across KSA and the US

Digital Gravity already works with clients in the UAE, Saudi Arabia and the United States. The new GEO and AI SEO practice will be available in all three markets, with bilingual Arabic and English AI search coverage for Saudi brands. The automated practice sits alongside the agency's full range of digital marketing services, giving clients one partner for search, AI visibility, paid media, social and content.

About Digital Gravity

Founded in 2014 and headquartered on Sheikh Zayed Road in Dubai, Digital Gravity is a full-service digital agency with a team of 200+ specialists and more than 1,500 projects delivered. Its services cover web design and development, mobile apps, SEO, GEO, digital marketing, branding and AI solutions. A Google Partner and multiple-time MENA Search Awards winner, the agency serves clients across the UAE, Saudi Arabia, the United States and Pakistan.