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Rolex to Auction 4 Unique Gem-...Rolex has unveiled four one-of-a-kind Cosmograph Daytona watches inspired by the four seasons, to be auctioned by Phillips in London on September 28. Proceeds will benefit Roger Federer's foundation and Leonardo DiCaprio's Re: wild initiative.
In a rare and striking move, Rolex has unveiled four unique Cosmograph Daytona watches, each inspired by a different season, to be sold at a charity auction in London on September 28. The collection, part of Rolex's Perpetual Planet Initiative, showcases the brand's exceptional gem-setting expertise while supporting environmental conservation and education.
The 'Four Seasons' Collection
The watches represent Rolex's "wilder" side, each with distinct gemstones, colours, and precious metals:
Each watch also features 54 brilliant-cut diamonds across the lugs and is powered by the Calibre 4131 movement with a 72-hour power reserve.
Supporting Federer and DiCaprio's Charities
Proceeds from the auction will benefit two organisations:
Rolex CEO Jean-Frédéric Dufour stated: "True excellence is measured not only by the quality of our products, but also by the positive impact we can have on the world."
The auction will take place at Phillips in London on September 28, with the four watches offered as separate lots.
Here is the question this auction raises. When a brand known for its conservative approach creates four of its most unconventional watches for charity, does this signal a new direction for Rolex, or is it simply a masterstroke in watchmaking and philanthropy?
FAQ:
Q: When and where will the Rolex charity auction take place?
A: The auction will take place on September 28, 2026, at Phillips in London.
Q: What charities will benefit from the Rolex Daytona auction?
A: Proceeds will benefit the Federer Foundation, supporting children's education, and Re:wild, a conservation organisation co-founded by Leonardo DiCaprio.
Q: What are the four Rolex watches being auctioned?
A: Rolex is auctioning four unique Cosmograph Daytona watches, each representing a season: Spring (white gold), summer (Everose gold), autumn (yellow gold), and winter (platinum).
Q: What materials are used in the Rolex 'Four Seasons' watches?
A: The watches feature natural stone dials (chrysoprase, turquoise, mookaite, and opal), coloured gemstone bezels and hour markers, and diamond-set lugs.
Q: Are the Rolex 'Four Seasons' watches being sold as a set?
A: No, each watch is being offered as a separate lot at the Phillips auction.
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