Alexa

November Monthly Special 2022

An expert delivering authentic solutions that will empower your brand: Alivea

thesiliconreview-mizui-leo-founder-alivea-22.jpg

Today's world is evolving, and creative developments also have an impact on a brand. With this, Alivea becomes one of the branding agencies that help create designs and exquisite touch that bring your brand alive. Brands are essential to the continuity of an image. Develop a winning branding strategy that maximizes your effectiveness to achieve your goals. Branding are essential to the continuity of a brand image. Branding is the perpetual process of identifying, creating, and managing the cumulative assets and actions that shape the perception of a brand. Brand identity is important in a business. By using it, you can shape people’s perception of your business. Given that brand identity itself is related to character, building a brand takes time and effort. Alivea collaborates together to achieve what the client needs, by exchanging ideas to create a suitable brand identity. Brand messaging is what your business wants to convey to potential customers. Along with this, Alivea will also go on a journey to capture based on the tone of voice, language, and core message. The company will help you define a specific way to convey your ideas to the public.

Brand guidelines are standard guidelines for building and identifying brands. When it comes to branding strategies, there is no one-size-fits-all option. Your marketing team should brand your products and services with a strategy that aligns with your business’s values and resonates with your customers.

  • Logo Design
  • Stationery Design
  • Merchandise Design
  • Brand color & typography
  • Art & Illustration

Education Branding

“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.  Branding is about making an emotional connection.”  (Alina Wheeler, Designing Brand Identity) Schools want their brand identity to set them apart, to reflect their strengths, values, and mission as a place of learning. In order to avoid generic or misguided messaging, the marketing team (and other key stakeholders) must first clearly define their institution’s positive attributes, and crucially, how those align with their target audience’s motivations, challenges, concerns and educational preferences. When your audience knows exactly what your school stands for, and feels that this mission aligns with their own goals and values, you’re well on your way to building trust and loyalty.

Students’ mental wellbeing is important so that they will be able to achieve their academic and personal goals, enjoy their time at university, and successfully complete their programmes. A supportive university environment helps students learn valuable life or self-coping skills and strategies (such as resilience and stress reduction skills), which are transferable to a range of post-university settings including workplaces. Through the above three-pronged approach of Education, Encouragement and Experiences, Alivea aspires to develop resilience in students so that they can be empowered to take charge of their own wellbeing and support the wellbeing of others, even after leaving university. Furthermore, this framework is aligned to SMU’s Graduate Learning Outcomes (GLO), where resilience and positivity are identified as desired outcomes under ‘Personal Mastery’.

To stand apart from the crowd, schools must do much more than tout their academics. Telling an inspiring brand story across various channels is how the most progressive educators are capturing ideal students, attracting superior instructors, igniting alumni support, and boosting enrollment. These are the sights Alivea sets for education clients every day.

Worthy designs

Logos can evoke emotions and passion through visual effects among its target customers. Therefore, we cannot bow down to the importance of having a good professional logo design. There are different options available to get a logo design. The price for logo design ranges from free of cost to millions of dollars. Do not take the power of having a creative design lightly, and if you are struggling to locate professional logo designers, do not look beyond us. You are at the right place at alivea, as its experienced designers can craft a logo that suits your brand and give them a global reach.

Never compromise on creativity when it comes to designing a logo. Because it is between success and failure, most newbies weigh less. Every brand must have its self-identity. An identity places a brand at its proper place in the consumer market. Therefore, before putting pen to paper, each professional logo designing company fully understands your business essence, mission, vision, purpose, and social profile. 

 Source of bridge

A creative design works as a bridge between the brand and its target audience. Whether you are a new market player or an existing one, having a professional logo design is pivotal to customer retention and new induction. Your plan should be creative enough to adapt to the dynamic global market.

Cost of Professional Design:

Using the word cost seems odd when it comes to having a professional cost. No one denies this fact because money spent on logos is not a cost but an investment. Pepsi spent a whopping $ 1M to redesign their logo for The Arnell Group. Were they mad to pay this much amount just to have a new logo? No, they never were. Because this rebranded logo helped the organization recaptures its losing market image resulting in better financial results.

Meet the leader behind the success of Alivea

Mizui Leo, Founder of Alivea, has a wealth of experience as a sales and marketing consultant. Mizui helps companies grow to the next level, increase their user base, reach out to new markets and etc. Mizui comes up with the positioning strategy and refines it as results comes in.

“Creative thinking often happens when we are not thinking about it at all and let our thoughts wander by themselves.”