10 Best Startups of the Year 2019

Building a Future that is Accessible to All: Oriente

thesiliconreview-hubert-shio-hsien-tai-ceo-cofounder-oriente-2019The Largest and Most Innovative Financial Services Company

Asia is a fast-growing economy with different levels of people. Each of them has a different pay scale or a business that generates a different amount of ROI. Keeping this in mind, Oriente was established in 2017 by the co-founders - Hubert Tai, Geoffrey Prentice, and Lawrence Chu of revolutionary internet companies Skype and who saw an opportunity to build a better, more equitable financial system for underserved consumers in Asia’s fastest-growing economies.

The Company’s Products

Bespoke to each market and designed locally to bring greater access and equality to millions of financially underserved consumers and MSMEs - empowering them to do more. It is creating a new infrastructure using next-gen technology: purpose-built to serve consumers wherever they are, offline and online, through a range of lending products and services. Initially, these will include powerful app-based financing solutions.

The Difference in Operations

Oriente firmly believes that credit should be used as a tool for progress and opportunity, not as a weapon against it. It brings together highly successful teams with a wealth of experience working in emerging markets. Leveraging cutting-edge technology and data-science combined with its strategic partnerships and their resources it creates bespoke-to-market financial solutions that put more people in control of their financial lives.

The company is building the largest and most innovative financial services company in Asia’s fastest-growing economies. Its mobile-first solutions are designed to unlock financial freedom and opportunity for communities that have been left behind by the limits of existing financial systems.  By making access to credit affordable, easy and timely, everyone benefits especially when it has the ability to empower and transform lives.

The Firm Brings Together Great Minds, Visionary Partners, and Next-Gen Technology

Oriente’s way of developing meaningful financial solutions designed to democratize access to credit people who are highly talented and excited to take risks. It brings together the best global talent in technology (AI, the blockchain, data-science), finance (asset management, banking, credit, private equity), operations (retail, sales, support), and alternative credit (micro-finance, consumer lending).

Its products are built using proprietary, next-generation technology to put more power in its customer’s hands – unlocking their potential and enabling greater economic freedom and opportunity.

The Partners

The company’s partners are forefront and share our vision. Being local and collaborative is at the core of its quest to deliver the most complete suite of smart financial services tailored specifically for people in emerging Asia’s fastest growing economies.

Today, the lack of affordable credit, even for the salaried middle-class, is a trillion-dollar problem. It is the result of a broken financial system that has undervalued millions of people. Hence now the team of digital natives with deep financial expertise and success in building and scaling innovative companies are at full pace. With this, the company will surely move up in the market due to its unique approach.

Greet the CEO

Hubert Shio-Hsien Tai, CEO  & Co-Founder

Hubert is a seasoned executive with over 20 years of professional experience in scaling internet-based ventures into successful companies across markets in Asia and the US. A true believer in using internet/mobile technology and big data to create solutions that deliver affordable credit to underbanked societies, Hubert co-founded Oriente to bring greater financial inclusion to Southeast Asia’s fastest-growing economies. As CEO, he leads all teams and efforts focused on business expansion, operations, marketing and product development. Before this, Hubert was a founding member of where he also served as COO and CTO between 2011 and 2016. At he led overall platform development and grew the business from a P2P platform to become the biggest online wealth management platform in China. Under his leadership, the customer-base grew to over 20 million with USD 40 billion in assets under management. As of the last round of funding in 2016, had a valuation of USD 18.5 billion. From 2006 to 2011, Hubert served as the CTO of, leading the technology and logistics operation. Here he was responsible for transforming the company to become China’s first profitable B2C e-commerce company. He managed their listing on the NYSE on 8 December 2010 at an IPO valuation of USD 2.3 billion. Earlier, at the start of his highly successful career, he held senior technical positions at Accenture,, and Oracle in the US, and with Yahoo! in Hong Kong. He was among the first 100 employees at Being part of the first wave of internet pioneers since 1998, he has been passionate about revolutionizing business using cutting-edge technology. Hubert has a Bachelor of Science degree in Electrical Engineering from the California Institute of Technology (Caltech) and a Master's of Science degree in Electrical Engineering from the University of Southern California.

“Our way of developing meaningful digital solutions designed to democratize access to financial services.”