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30 Most Valuable Brands of the Year 2021

Cazana is helping the Automotive Industry See the Full Picture

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Vehicle manufacturers were facing significant odds even before COVID-19 but the problem has compounded in recent times due to pandemic. Targeted from every side, the manufacturers now need to shift their focus to new ways to unlock revenues. The vehicle manufacturers can survive and thrive in the future mobility space by providing both consumers and new B2B clients with optimized vehicle solutions. Cazana’s data-driven insights reveal the truth about vehicles, what sells, what doesn’t, what’s future-proof, who’s getting it right, and how.

Cazana was founded in 2012, when a need for accuracy of traditional vehicle valuation data was identified. The company was founded to better understand the data being used to calculate values, and identify how valuations were trending over time. The initial team took a blank sheet of paper to the problem of vehicle valuations and started by aggregating classified ads to create a unique pricing index, powered by Machine Learning.

In 2020, Cazana has over 60 employees and handles data in over 40 countries globally. The company is a key UK valuation provider, powering millions of monthly vehicle transactions for customers in the automotive retail, lending, insurance, manufacturing and fleet sectors. Cazana is backed by Passion Capital, Charlotte Street Capital, Origin Capital, and Payman Pouladdej.

Gain the Edge

The world currently needs a fairer automotive market. And Cazana stands for it. The company isn’t just in this for its own benefit, or just to give its customers an edge. The company genuinely believes that bad and biased information leads to bad outcomes. And Cazana takes pride in providing the automotive industry and its clients with transparent and complete data sets that prioritize honesty, reduce risk and uncertainty and enable new business models.

At Cazana, the team is focused on providing real-time unbiased automotive data for every step of a vehicle's lifecycle. With a fully distributed workforce, the company is made up of both automotive and tech geeks working endlessly to translate data to help empower its clients make the right decisions.

Consumer buying behaviors have changed the way manufacturers operate. With the vast majority of new car owners buying on finance, vehicle residuals have never been more important. You can make the perfect car but if you get your residual calculations wrong you will be stuck with a vehicle that can drive your business into the ground. Cazana’s data helps build vehicles with the highest residual values and the greatest investment return. The company is helping vehicle manufacturers see which specifications remain valuable with age and which ones quickly depreciate.

Cazana’s insights cover current fleets, future vehicles, and the competition so manufacturers can draw up the smartest strategies. If a competitor has a specific option at a certain price, how well does it sell and what does that mean for each business? Cazana is here to help OEMs make the most informed decisions so they can invest in the right tech, for the right cars, at the right prices and in the right markets. Cazana’s tools enable OEMs to protect and strengthen their brand.

The people are what truly makes Cazana special. The company is continually growing – both in the UK and internationally. This special growth in the UK has even prompted a recent rebranding and a new website for the company. “This rebrand represents a significant step in the company’s evolution. The new brand reflects our significant progress with UK customers across retail, insurance and lending sectors and our aspiration to be the global vehicle data provider,” said Tom Wood, CEO of Cazana.

Cazana is powering the next generation of online configuration tools so you can sell your vehicles in the way consumers want to buy them. Its data can empower new customer experiences, such as tools that automatically alter monthly prices as customers flick between options on your site. They come up with the prices that reflect the business strategies and ultimately boost the profits.

The Leader

Tom Wood, CEO

Tom has been building technology companies for the past fifteen years. He's experienced in growing tech businesses from the ground up (Kudan, IPO Tokyo 2018) and via M&A having built the Clifton Cowley group of companies through acquisition. Passionate about cars from a young age, Tom originally trained as a software engineer, working for investment banks and tech consultancy before starting his entrepreneurial career.

What Customers Say

“Since using Cazana we’ve seen our average stock days improve by 32 days by bringing our pricing to within 0.02% of the franchise market.” – Matthew Etherington, Jardine motors Group

“The additional visibility and insight that Cazana has brought to our used car pricing has been invaluable.” – Archie Harwood, CEO of Harwoods group

“Cazana Companion is essential to any dealership that wants to be transparent and ultimately wants to stay in business in this fast-changing market.” – Paul Harding, MD at Centurian Automotive

“The company is a key UK valuation provider, powering millions of monthly vehicle transactions for customers in the automotive retail, lending, insurance, manufacturing and fleet sectors.”

“Cazana’s insights cover current fleets, future vehicles, and the competition so manufacturers can draw up the smartest strategies.”