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Silicon 70 2020 – A CRM solution for CEOs and Executives


Managing a Company from a CEO or front-line managers’ point of view is tough. Especially having proper detailed know-how and details of the complete workforce of an organization. As the company grows, it becomes difficult for the top management to directly stay in touch with the efficiency and shortcomings of a group or the whole organisational workforce.

With this aim to provide a simple software solution for the frontrunners of a company, Robert Epner decided to use his expertise in running and managing 24 different businesses under him to come up with a unique solution. has a powerful vision to reduce the complexity of the CEOs. It acts as an all-in-one tool to make the organization more social where every member is motivated to take up the work and all the works are duly reflected. It distributes ownership and implements the working strategy efficiently. is an elegant senior management tool unlike any other in the marketplace today. It gives you the flexibility to adapt to your unique management plan and empowers your employees to handle more complexity while staying aligned with and focused on your priorities. The solution lets you create a social network focused on plan execution that engages and harnesses your team’s collective intelligence. It also gives briefings 24/7 based on the real-time feedback from your front lines. The features which make it unique are:

Complexity: is specifically designed to support complex organizations with multiple layers, especially across all functional areas. It allows you to keep account of your multiple businesses with a single software solution.

Two-Way Communication: is specifically designed for an organization’s senior leaders yet enables enhanced two-way communications and connection to strategic initiatives for all levels of staff within the organization. This exponentially increases success in delivering your plans.

Fully Customizable: is highly customizable and fully adaptable to any client plans and environments. There are no rigid templates. Our software integrates with your organization – not the other way around.

Fully Compatible with Your Other Programs: is compatible with and sits above any project management product(s) currently in place. This eliminates the need for a major shift away from systems already deployed and the need for broad-scale new user education.

Onboarding Support: includes onboarding support.’s experts take your plans and fully onboard them onto the platform. We set you up within 30 business days or less so you can easily gain a clear line of sight across your organization.

Lower Per-User Cost: offers an unlimited user license option to ensure all employees who should be part of a planning community are connected, at a low per-user cost.

Working Strategy of The’s solution helps you organize and structure the main categories of your strategic plan, like creating the chapters of a book. Your strategic initiatives are then mapped to these “driver” categories and linked to the most important priorities of your business. This allows your strategic initiatives to be assigned and tracked across your organization and teams. This is what we mean by making them actionable or “operationalized”. gives your teams a platform to provide status updates on their assigned initiatives. A full array of custom reports and heat maps are easily generated, no matter how complex, diverse, or numerous your business units are. That means you can easily view progress on all your goals and priorities.

About the CEO

Bob Epner is the Founder and CEO of He has over 20 years of related senior management experience, having held multiple leadership positions at ING Global including Senior Vice President and Chief of Staff for ING Investment Management. From 2002 to 2008 he was based at ING’s Asia/Pacific headquarters in Hong Kong, where he held the positions of Chief of Staff and Regional Chief Operating Officer overseeing 24 businesses across twelve countries with over 10,000 employees. Bob’s tenure with ING began in 1999 when he joined the Americas regional office in strategic marketing. He played a key leadership role during the $7.7 billion Aetna Financial acquisition, which included assets in the United States, Asia, and Latin America. He subsequently led the successful Integration Team with ING’s new joint venture partner Sul America, the largest insurance company in Brazil. Before joining ING, Bob held senior positions at MetLife in both their New York and Hong Kong offices; marketing positions at GE Major Appliance; and a strategy consultant role for the Michael Allen Company. He holds an MBA in finance from New York University and a BS in finance from the University of Pennsylvania, The Wharton School.

“There had to be a better way for organizations to plan, implement and work together,” Robert Epner