Shahab Elmi, Cymbiotika CEO: “Everything you’ve ever wanted is on the other side of fear.”

The Silicon Review

When the founders kept seeing supplements on their shelves packed with fillers, toxins, and synthetic ingredients, they knew something had to change. It wasn’t right that individuals were consuming supplements devoid of nutritional value or being exposed to harmful ingredients that shouldn’t be in the body. Driven by their passion for health and wellness, and a commitment to helping people live healthier lives, the founders created Cymbiotika. After years of research and development, Cymbiotika has created the best and most effective health supplements on the market. From the deep seas of Iceland to the peaks of the Himalayan mountains, their supplements are only sourced from the cleanest, highest quality, plant-based ingredients. Pouring intention into everything they do, each one of their products is thoughtfully formulated. Their products never contain anything artificial and combine modern scientific innovation with traditional Eastern medicine to create formulas that balance the body. No matter where you are on your health journey, Cymbiotika’s mission is to provide you with the best supplements today so that you and your family can look forward to a healthier tomorrow.

Cymbiotika maintains exclusivity by continuously innovating and creating clean, effective, and truly unique formulas. Additionally, the company genuinely cares about the health and well-being of its customers. Rather than addressing the symptoms, Cymbiotika dives deeper into uncovering the root causes by understanding the underlying factors contributing to health imbalances. Cymbiotika believes that being healthy isn’t just about being physically fit. It’s about nurturing several fundamental aspects of your lifestyle, including balanced nutrition, physical exercise, quality sleep, mindfulness, clean home environments, and more. Unfortunately, this industry has a race to the bottom, with companies flooding the market with cheap products solely driven by profit. However, Cymbiotika refuses to compromise on quality and strives to set higher new standards for health and wellness.

In conversation with Shahab Elmi, CEO of Cymbiotika

Q. Tell us about the support services offered by you to improve customer experience.

In 2020, we made a choice that would shape the future of our customer experience team. We decided to relocate from an offshore facility and establish a fully in-house call center in beautiful San Diego. While outsourcing is over 90% cheaper, we recognized the immense value of investing in an in-house customer experience team that embodies our dedication to health and helping others reach their wellness goals.

When our customers connect with our support team, they speak with dedicated professionals with exceptional product knowledge and passion. What’s even more extraordinary is that our customers can speak to the same person every time. Our team’s expertise and commitment to delivering consistent, top-notch services allow us to promptly address their questions and concerns, ensuring a seamless experience.

In 2022, we created a retention specialist team within our customer experience department. This team is responsible for reaching out to every customer who has questions about the product or has had a negative experience with the formula. By building this brilliant and passionate team, we’ve been able to increase customer satisfaction and reduce the number of cancellations.

Today, Cymbitoika takes pride in its 20-strong customer experience team. This in-house approach has yielded remarkable results, increasing customer satisfaction and substantially reducing churn rates.

The same commitment to excellence extends to our state-of-the-art fulfillment center, which was transformed in 2022. Located in San Diego, our new fulfillment facility spans over 14,000 square feet. Our warehouse provides an ideal environment for our supplements, maintaining optimal conditions such as controlled temperatures and safeguarding against sunlight exposure, thus preserving the integrity and quality of our products.

Our fulfillment staff undergoes rigorous training, ensuring our products’ proper handling and packaging. Furthermore, we remain steadfast in our commitment to sustainable practices by using eco-friendly packing materials.

Q. What kind and quality of raw materials do you use for producing your supplements?

At Cymbiotika, we only use the highest quality ingredients in our products. For example, we source our DHA from abundant algae pools in Nova Scotia, Iceland. Our Shilajit is a genuine, American-made Shilajit with gold content higher than other products. Ours has a high gold content and is sourced from pristine parts of the Himalayas, Siberia, and Antarctica. With over 36 products in our supplement line, each product is free from additives, toxins, fillers, and preservatives. From every corner of the world, we go to extraordinary lengths to bring our products to life.

Q. In your experience, what is the key to developing a good team?

Developing a good team requires intention, passion, dedication, and leadership. Once you have your team, it’s essential to cultivate a positive and healthy work environment where they can exchange ideas, collaboratively explore solutions, and grow. At Cymbiotika, we are proud to have an outstanding team committed to helping people resolve issues and supporting them on their journey to optimal health. Our efforts have been recognized by Fortune Magazine and The Business Intelligence Group, which both named Cymbiotika one of the top Best Places to Work in 2023!

Q. How do you recruit the right talents to maintain the quality of your service?

When recruiting talent, we look for passionate and dedicated people to join our team. We also hire professionals who are new to the field. By hiring new professionals, we stay ahead of our competition by letting newer innovations come from fresh minds.

Q. What would you say are the top three skills needed to be a successful CEO?

To be a successful CEO, being adaptable, having clear communication, and establishing open collaboration is crucial. As a leader, your role goes beyond normal working hours; it encompasses every waking moment, and you are constantly setting an example for others. As long as you work on improving yourself and learning from your mistakes, you are already a fantastic leader.

Q. What does the future hold for your company and its customers? Are exciting things on the Way?

Yes, we have a lot of exciting things on the way. While we can’t go into too much detail, our next product lines ensure that customers are nourishing not only their bodies but everything else around them. As we continue to grow, we hope that we can reach our revenue goals so that we can continue to help people worldwide live healthier, longer lives.

Meet the leader behind the success of Cymbiotika

Shahab Elmi is the CEO of Cymbiotika LLC.Together with a business partner, in 2018, he formed Cymbiotika. The company has pioneered some of themost advanced bioavailable absorption technologiesavailable – a differentiator that ensures consumers get the full benefit of high-quality plant-based nutrients and reclaim their health. To Shahab, there is nothing more important than health, and this chapter of his professional life is devoted to helping people live longer, healthier, and happier lives. Shahab has had significant entrepreneurial success in diverse markets.

He founded KNK Group which scaled the operation of 173 Cricket Wireless stores in six states, DASH Radio (a digital audioplatform), and Day Group (a maker of customizable phone cases). Each company became dominant in its respective markets.