The Silicon Review
In the rapidly growing marketing and advertising environment, sitting right in the middle of the ecosystem, is location-based advertising. This specialized marketing technique is a great fit for all, but comes with a lot of challenges. A successful location-based marketing and advertising strategy can only be pulled-off by an expert like YOOSE.
YOOSE has been delivering innovative and powerful mobile campaigns for global brands since 2008. Evolving beyond our original location based solutions, our team understands how a combination of location and audience profiling is changing the way brands interact with their consumers. It combines cutting edge innovative technology with deep expertise, experience and passion to help global brands and advertisers capture the opportunities of this fast-paced, ever-changing world of mobile advertising.
Mobile Advertising Technologies
YOOSE HYPERLOCAL: Brings global brands to the local map with location-based mobile advertising technology. Its targeting technology, often to a radius of just a few meters, allows it to leverage location to target more relevant consumers before, after, or directly at point of interest. Identify where your customers are, at what time, and know when they want and need your product or service the most.
YOOSE FOOTFALL: Footfall, also known as traffic to a Point of Interest (POI), is an important indicator to the success in bringing customers into brick and mortar stores. YOOSE offers proprietary footfall tracking technology to help brands measure and maximize store visits. This is done through geo-targeted ads that encourage more visitors, followed by location tracking to measure the uplift in store visits.
YOOSE RETARGETING: Its retargeting technology goes beyond what traditional re-targeting allows. With advanced analytics and powerful processing capabilities, brands can now devise complex strategies to make sure they can stay on top of the customers' minds anytime, anywhere.
YOOSE TRUEVIEW: YOOSE allows brands to measure view-ability for campaigns according to the latest MRC guidelines. It offers the possibility to optimize impression and click rate by selectively optimizing ad placements. Brands can now have the option to ensure their ads are programmatically displayed in apps and websites with higher number of viewable impressions and interaction rates.
YOOSE SOCIAL: What is better than YOOSE Hyperlocal? YOOSE Hyperlocal with Social Engagement! Its unique solution allows brands to capture and re-target their stores' patrons on social networks. This helps brands to gain an advantage over competitors by not only targeting them in and around stores, but outside any location constraints.
A Dedicated Team of Experts: As leading pioneers in location, it has built a team with deep expertise and experience. Its team is dedicated to providing customized solutions for global brands. Each campaign is assigned a dedicated account and campaign manager who are on hand daily to help you plan, execute, measure and get the most out of your campaign.
Integrated Technology: It integrates with numerous platforms, exchanges, social networks, and public data sources, to obtain the rich location data needed to best optimize your campaigns, so you don't have to.
Big Data Analytics: The company has invested in cutting-edge technology that allows us to collect, warehouse, and visualize big data to help brands identify unique advertising opportunities in real time. This allows it to show ads to only the most relevant, unique target audience. This leads to higher response and conversion rates, for less media cost.
Customized Campaign Reporting: The YOOSE platform brings both a high level and detailed level of performance reporting to you. Its detailed location breakdowns track click and impression data at a granular level, and its quick glance heat maps to help you identify where your campaign is performing best.
Privacy Protection: It takes the security and privacy of the data it collects very seriously. It has a dedicated data protection officer, and always complies with all relevant industry privacy standards, including the European General Data Protection Regulation (GDPR).
Creative Design: Lack your own creatives, or need assistance with optimization of your own banner? Its in house design team is equipped to produce high quality HTML, Image, and Video banners that reflect your brand and engage consumers.
Meet the Expert
Christian Geissendoerfer, CEO & Founder: Christian is passionate about location based solutions and sees the potential to transform the mobile advertising landscape, connect brands to consumers, and enrich lives. An early pioneer in location based services, he founded YOOSE in 2008 after extensive experience gained in IBM, Lotus and Deutsche Bank. Christian has made Singapore his home, originally hailing from Germany, and he is fluent in German, English, French and Spanish.