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50 Most Admired Companies of the Year 2021

A leading utility solutions provider specializing in advanced data collection and analysis to provide actionable insights for the natural gas, water and wastewater utilities across the United States: Hydromax USA


One of the most important aspects which are usually discussed when planning for the long-term future of a city is employing wastewater infrastructures. For this reason, wastewater infrastructure is generally defined as a string of multiple process technologies that are used to recycle and return waterborne residuals. Freshwater resources all over the world are influenced by inputs of nutrients, pollutants, and energy from human wastewater. Local policy-makers and resource managers are given the power to address human health and ecological concerns in regards to aging and obsolete water infrastructures using very limited resources. On the other hand, the data regarding the level of pollutant load in rivers and streams is also very less.

Globally there are various companies delivering excellent wastewater infrastructures to deal with ever-growing adversaries, but Hydromax USA stands out from the rest. Hydromax USA was founded in 2003 in Evansville, IN. The purpose was focused at that time on the wastewater infrastructure and the need for municipalities to be compliant with government standards and orders. HUSA has grown over time to now include the water and natural gas providers with technology-enabled solutions. The company currently has over 800 employees and operates in 40 states.

In conversation with Jon Smith, CEO of Hydromax USA

Q. Could you tell us about whom you work with and what industries you focus on?

We work with all sizes of energy, water, and wastewater service providers to ensure safe and reliable delivery to homes and businesses. Hydromax USA operates services in the natural gas, water, and wastewater infrastructure industry. We perform condition assessments, leak detection, prevention, and cross bore & hazard identification in those buried infrastructures. We are also advancing into SaaS solutions to enable the digital transformation of compliance and safety systems of record. Our technology-enabled field services and our Louisville Technical Center ensure the highest quality and accuracy in the industry.

Q. Where do you think the modern enterprise data analytics system is lacking behind, and how is your company filling the void?

The transformation of the infrastructure to digitization has been slow up until the past few years. Digitization has been not only beneficial but essential for the Utility and energy industry. With the current need for reliable information to protect infrastructure and public safety, new advancements are being looked for every day.

Q. Do you provide tailor made services to clients based on their services? If yes how do you collect the necessary inputs of data?

We do. We have highly customizable platforms that integrate with our customers’ system of record or assessment systems, and we work with them to identify the requirements and nuances so they have a functional record or dashboard from day 1.

Q. With so much data available, collecting meaningful and real-time data is a real challenge. How do you help your clients access the insights that are needed most?

It’s one of our specialties and its essential to the business. The volume of data collected can be massive, and our ability to give our customers actionable insights is one of the deliverables our teams work to every day.

Q. What are the anticipated trends in the data collection and analysis segment?

Customers are going to demand higher quality of data and accuracy. This is why HUSA delivers above industry standards in both, while integrating into the customer system of record.

Q. How do you market your services?

We are partners in many of the industry trade associations and sit on many of the committees. This increases the exposure to what HUSA brings, as well as a strong web and media presence.

Q. Do you have any new services ready to be launched?

Absolutely. This fall, we will be announcing new services and technology deployments for our existing customers, as well as new partners we hope to engage.

Q. What does the future hold for your company and its customers? Are exciting things on the way?

Expanding the role of service companies as the demand for accurate infrastructure location and condition are needed in real-time. Also, expanding ESG and sustainability efforts in the communities we serve will remain an essential part of the Hydromax USA culture. We are again ahead of most in our sectors in this as well.

Meet the leader behind the success of Hydromax USA

Jon Smith is the CEO of Hydromax USA, a leading national provider of comprehensive testing and inspection services for gas, water, and wastewater providers. He joined Hydromax USA just prior to the COVID-19 pandemic, and quickly pivoted the company commercially and in cost structure to reduce risk, perform as an essential service for customers and deliver results. Jon rapidly leveraged a strategy of innovative technology & solutions for customers, positioning Hydromax USA to uniquely integrate state-of-the-art technologies to gather and process high quality data into actionable insights from the data center to the field. Aging and improperly installed subsurface infrastructure in underground utilities results in significantly underperforming assets and presents a public safety situation. Jon is a retired Naval Officer with over 20 years of leadership experience throughout his service in the U.S. armed forces. His personal commendations include the Meritorious Service Medal, four Navy Commendation Medals, Navy Achievement Medal and numerous unit and campaign awards.

He earned his undergraduate degree in Ocean Engineering from the United States Naval Academy at Annapolis. Jon is a graduate of the Stanford University Graduate School of Business Executive Leadership Program, earned a Master’s degree from Central Michigan University (Business) and is a Graduate of the U.S. Naval War College in Strategic International Studies. He is accredited in ABET (Engineering and Technology), holds an EIT Certification from the State of Maryland, is Lean Level 3 certified, and is a Six Sigma Green Belt. Jon is a Graduate of the Omaha Executive Leadership Program and sat on the North American Manufacturing Leadership Council of Frost & Sullivan.

“No more sorting through file cabinets or siloed digital data. Now a complete digital picture of your infrastructure can be at your fingertips saving you time and money.”