From a basement start-up to a 350+ people full-service agency working with some of the most recognizable brands around the world, CEO Himanshu is stewarding Icreon's growth

Digital technologies are rapidly changing and evolving, which in turn increases competition and the need for companies to innovate quickly. Business landscapes are becoming increasingly complex. New technologies and processes such as artificial intelligence, machine learning, blockchain to name a few are such niche subject matters that it takes specialized technicians to really understand and develop technology innovation further. For a company to be successful in 2023 and beyond they need to embrace these advancements which will not only help their business today but future proof for success. It doesn’t matter if your industry is traditionally considered “heavy” or not; the use of digital innovation in business has only grown over the past few years. With digital processes now affecting every business sector on the planet, the question is no longer whether your industry will be impacted by digital innovation

Icreon is a digital innovation partner for growth brands, helping businesses achieves exponential growth and operational efficiency. Since its inception in 2000, Fortune 500s, mid-markets, associations, and non-profit organizations partner with them to usher in a new age of digital maturity. Maintaining a 97% client retention rate, the company strives to prove their value in digital transformation partnerships every day - leveraging strategy, design, and engineering capabilities to power businesses forward. Icreon is headquartered in New York City, and global capabilities expand across offices in Washington D.C., Philadelphia, New Delhi, and Pune. They are a global family of 350+ members of doers and thinkers working towards strategizing and implementing digital initiatives.

Digital Product Development Services

 From Johnson Controls and Citrin Cooperman to Ferrari, they team up with large enterprises and ambitious mid-market companies to deliver award‑winning websites, software, and user experiences. The company applies learning from behavioral science, and customer experience to engineer impactful digital products. Icreon is a full-stack design and development global digital transformation agency that offers strategic consulting, UX design, and front-end and back-end development services. Their mission is to help businesses grow by delivering exceptional customer experiences across all channels, channels that don't just reflect your brand but also resonate with your target audience. As a company with deep software development roots, their software consultants start with the business challenge, create an integrated strategy, infuse best-in-class UX/UI design elements, then develop and implement cloud engineering software solutions needed to drive your business forward. They believe in creating long-term partnerships with the clients. Their team members are experts in their fields, but they also understand that every client has unique needs and goals. They take the time to understand your business challenges so together they can find the right solution for you.

Customer Experience Solutions

Generating awareness and driving demand to attract new customers or prompt existing ones to make additional purchases lies at the core of marketing. Without sustained growth, a product or service line will fade away. While traditional marketing funnels turn awareness into purchase decisions, growth marketing takes it to the next level. Icreon's experienced design team takes a design-thinking approach to create a seamless customer experience across all channels. They help you to truly understand your audience's needs so that you can create a delightful experience in the backdrop of consistent consumer behavioral shifts. At its heart, growth marketing uses data and experimentation to optimize each stage of the funnel. Although the goal is to figure out ways to turn more leads into purchases, growth marketing techniques help determine what works within specific audiences. Their approach begins with conducting extensive research to raise your competitive awareness and then map your customer journeys to key content. They develop cross-channel strategies to target your prospects and deliver the right pieces of content at the right time. They do experiments, analyze the results, and scale the marketing tactics that drive sustainable outcomes.

Himanshu | Chief Executive Officer

Himanshu is the Global CEO of Icreon, which he founded in 2000 with a vision of combining business-minded thinking and future-facing technology to deliver real digital innovation to client organizations. He has led multiple acquisitions that have grown the Icreon portfolio, including ImpactQA, a leading testing organization and most recently a strategy consultancy, Chinatown Bureau. Icreon’s client work is award-winning and includes the prestigious Webby Award. Himanshu has successfully steered Icreon through the realities of growing a self-funded business including serious economic downturns - the dotcom crash, the 2008 global financial crises and most recently Covid-19.

Himanshu has an MBA from IIFT in New Delhi and is also a Harvard Business School OPM graduate. He has been interviewed by and has contributed thought leadership to top media outlets, including CNBC, BBC, and FOX Business, as a notable source on trends in business and technology. He has also been featured in leading publications such as Forbes, Fast Company, Mashable, and Entrepreneur and has been invited to speak on Technology & Entrepreneurship at Columbia University, and various business conferences including the NYER International Business Opportunities Conference in New York. He is the Diversity & Inclusion Chair for Young Presidents' Organization (YPO) North East US. YPO is the world's largest leadership community; the combined revenue of companies run by YPO members exceeds USD 9 trillion and generates employment for over 22 million people. He is part of several angel groups such as IAN and TIE (The Indus Entrepreneurs) and likes to support entrepreneurs whenever he can.

"By applying learning from behavioral science to customer and user experience, we consistently deliver meaningful digital experiences enjoyed by millions of people."