The Silicon Review
At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else. It’s become an integral part of what a business is to its customers. It’s no longer enough to have a website or run some un-focused Ads campaign. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear. One of the most important reasons why digital marketing is taking up the traditional marketing channels is as a result of the internet has enabled businesses to interact with targeted audiences in real time. Customers have grown accustomed to participating and interacting with one’s brand or business. Another equally important reason is its affordability. Digital marketing is infinitely more affordable when compared to traditional marketing channels.
Ignite Visibility is one such premier full-service digital marketing agency based in San Diego, CA. The Ignite Visibility mission is to provide the most effective digital marketing solutions in the industry, a high touch customer experience, deliver results and use profits to reinvest in client success, employee success and the community. Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world. Ignite Visibility offers a variety of digital marketing services, including SEO, paid media, social media marketing, email marketing, conversion rate optimization, Amazon marketing, digital PR, creative services, website development and website design.
Advanced digital marketing solutions and services offered by Ignite Visibility
Search Engine Optimization Services: Today, SEO has evolved into a complex strategy made of many moving parts that must work together as a unified brand experience. Brands also need to optimize for new features like voice search and featured snippets and ensure that everything is set up properly on the technical side. What’s more, factors like authority and credibility are becoming increasingly critical to search performance, which means you’ll also need to include reputation management in your SEO strategy. Ignite Visibility listens to your business goals, gets to know your brand identity, market, and competitive landscape and uses those insights to develop a custom strategy that gets you where you need to go--and beyond.
Website Development: Web development refers to the work involved in building and developing a site for the web. The scope of work depends on the size of the website being built, and can be as simple as a landing page or as complex as a major, thousand-page ecommerce site. Tasks commonly associated with web development include website design, content development, and website engineering. Generally, most development tasks have to do with the coding of a website. Ignite Visibility aids in and completes the process of site development. More specifically, they handle the design and coding of the site. The firm works with each client to assess their individual needs and make recommendations based on those needs and goals.
Franchise Marketing: At Ignite Visibility, it excels in creating marketing strategies that are 100 percent integrated. With decades of franchise marketing experience, it has the ability to create a marketing program that services both the corporate company and each of your individual franchises. This is a very appealing offering for corporate franchise executives, as it provides added value to the franchises and marketing benefits for their corporation. On the corporate level, Ignite Visibility will get the corporation and the individual franchise pages on the corporate website ranking in various search engines. In addition, Ignite Visibility has the ability to update social media accounts, run social media advertising and launch social media campaigns. Furthermore, Ignite Visibility will set up and execute on pay per click advertising and display ads, adding to a comprehensive digital marketing strategy.
The passionate leader behind the success of Ignite Visibility
John Lincoln is the Co-founder and Chief Executive Officer of Ignite Visibility. He is a teacher at UC San Diego, a keynote speaker, the 2017 Search Engine Land “Search Marketer of the Year” and one of the top digital marketing consultants in the industry. With over 15 years of demanding industry experience, Lincoln has worked on near 1,000 digital marketing campaigns, and has had the pleasure of working with some of the biggest websites online. Lincoln has authored thousands of articles, taken hundreds of websites to number one positions in Google for competitive keywords, built social communities to millions of members, worked on over 100 projects in conversion rate optimization and has spearheaded many advanced projects in Amazon, SEM, influencer marketing, email and affiliate marketing. Lincoln holds an M.B.A. in Finance from Alliant International University and a B.A. in Literature from UC Santa Cruz. He is Google Analytics certified and AdWords Certified.