Intelligent automation for consumer brands to win in retail ecommerce channels like Amazon and Instacart: CommerceIQ

Retail is becoming more and more algorithmic in nature. Most decisions driven by ecommerce marketplaces whether they are inventory planning, cutting POs, pricing, promotions, search rankings are all determined by algorithms and not by vendor or category managers. All of these decisions are now interconnected and dynamic in nature. In this new world, traditional consumer brands are still stuck with siloed functions and decisions through meetings and spreadsheets. They are losing relevance and market share. They need to embrace exception based automated decision making; they need a different approach. CommerceIQ is the pioneer in helping brands win through retail ecommerce channels such as Amazon, Walmart.com, and Instacart, where 85% of all ecommerce happens.  CommerceIQ’s unified platform applies machine learning and automation across marketing, supply chain, and sales operations to help brands unlock the secret to gaining market share profitably.

Simplify and scale your omnicommerce optimization across 450+ retailers and 40 countries with a single all-in-one platform powering all your retail ecommerce needs. Magnify your team’s outcomes with an experienced partner dedicated to achieving your market share, productivity, and profitability goals. Gain the competitive advantage and proactively respond to consumer and market changes with intelligent automation and real-time, actionable insights.

Drive your Amazon retail business to success

Manage the algorithmic world of Amazon with CommerceIQ’s AI-powered ecommerce decision management platform. Save time and drive growth on this critical channel by minimizing revenue leakage and capture the consumer at the moment of purchase. Harness the power of real-time data to optimize your Amazon retail operations. Most brands manage ecommerce sales and retail media in silos. Because their ad spend is not retail aware, they often waste ad budget or miss out on sales opportunities which decrease both revenue and profitability. Furthermore, managing sales and retail media manually, and in silos, means that brands have little ability to capitalize on the wealth of retail data available to target and move consumers across the funnel.

By combining advertising and retail data on one platform, brands can understand the true incremental impact of advertising on their sales. CommerceIQ’s retail-aware automations ensure that products with low inventory or low profitability will not be promoted while helping you double down on your most successful ones. CommerceIQ uses the right combination of industry experience and AI-driven technology to manage ad investments across the full-funnel using DSP and Search. Leverage the power of full-funnel advertising to attract new to brand customers and move them through awareness to consideration all the way to conversion with a single platform. Furthermore, measure the impact of your ad dollars with multi-touch attribution to ensure you are driving true incremental sales.

Achieve Profitable and Sustained Market Share Growth

CommerceIQ uses industry-leading AI and retail-aware capabilities to help you become the category leader in omnichannel ecommerce on Instacart. Drive incremental sales and boost the effectiveness of advertising campaigns on the leading online grocery delivery platform in North America. Do you struggle to reach online grocery shoppers with a relevant offer? Are you overwhelmed with the daily tasks of tweaking ad spend to pursue incremental revenue? Are you losing share of voice in online grocery to the competition? CommerceIQ can help you manage and automate and optimize your entire media budget for Instacart in real time. CommerceIQ’s platform categorizes campaigns by keyword type (branded, category, competitor) and consumer journey search (search, browse, impulse), providing recommendations in one convenient dashboard or automating actions on your behalf.

Pursue your favored strategy while leaving the execution to CommerceIQ’s AI-enabled platform. Boost your ad spend, reduce cost-per-click, improve ROI, and gain Share of Voice among your core shoppers on the nation’s leading online grocery delivery platform. Update campaign dates, change budgets, and temporarily pause and unpause campaigns and keywords. Add additional items and keywords to be targeted across multiple campaigns and run individual campaigns with different strategies for high and low-performing keywords and SKUs. Get the bird’s eye view across multiple SKUs, keywords, and ad groups — not just traditional metrics such as ROAS, CTC, and ad spend and conversion but also platform recommendations on bid strength, bid amounts, and recommended campaign budgets. Save hours of manual work and optimize campaign performance by taking bulk action on campaigns. Adjust keywords, add items, and use pre-defined criteria to optimize outcomes quickly.  Add rules based on any performance metric, purchase journey or keyword type and take bulk actions with a single click.  This method increases productivity by allowing bid adjustments actions across multiple keywords and ad groups in one shot.

Meet the leader behind the success of CommerceIQ

Guru Hariharan, CEO of CommerceIQ is a seasoned Technology and Business leader with over 15 years of experience in the ecommerce industry. Before founding the company in 2012, Guru spent five-plus years at Amazon building out automated vendor management and supply chain. He also became the AI-based selling coach for 3P sellers. Guru also held the role of General Manager of the Marketplace Experience at eBay, where he led the global launch of eBay’s “Fast N’ Free” shipping and the Global Returns programs. Guru has a Masters with a focus on Machine Learning from the University of Texas at Austin and an MBA from the Wharton School.

“Our unified platform applies machine learning and automation across marketing, supply chain, and sales operations to help brands unlock the secret to gaining market share profitably.”