IZEA: Designing and executing the right multi-platform influencer marketing campaign for organizations

It is becoming increasingly difficult for brands to get attention on the internet. This is mainly because every business, big or small, has invaded the online world creating an insurmountable noise. Social Media is growing, following P.R.'s evolution, advertising through the goodwill of the most influential people on social networks and famous bloggers. A compliment, a favor, or a call from these people, can have a much more significant impact on consumer behavior than advertised. The term Influencer Marketing also came into being from here. Influencer marketing is increasingly becoming a necessity for marketers. Collaborating with influencers can help create online buzz about your brand. Also, it can strengthen your brand's reputation, improve audience engagement, and increase conversions.

IZEA is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today's top social influencers and content creators.  The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched its first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive measurable investment return.

Next-generation Influencer marketing products offered by IZEA

IZEAx Unity Suite: Through an automated Influencer Marketing Platform, the time-consuming, manual tasks are simplified. Its platform removes heavy lifting and inefficiencies so you can focus on the high-value creative strategy that sets your business apart. Access its existing global network of 100% opt-in influencers to develop and distribute content for your brand, or white-label IZEAx to build your own private InfluencerCloud™. Execute mixed campaigns with the company's network and yours within a single project. It helps create a brief that will be sent to many influencers and then customize each offer to accommodate varying requirements and needs on a creator-by-creator basis.

IZEA Influencer Marketing campaign: The firm offers project-based execution of influencer marketing campaigns with no retainers or hourly fees. Leading brands and ad agencies hire them to guide their influencer content strategy, creativity, project management, optimization, and reporting. It uses its influencer marketing platform and AI-powered social intelligence platform to maximize their return on investment. It is a fully managed solution for Influencer Marketing campaigns and custom content creation, which is trusted by Fortune 500 brands and the world's largest agencies. Partner with IZEA's global network of diverse Influencers to create and distribute compelling sponsored content that tells your story, drives awareness and generates sales.

BrandGraph: Get a deeper understanding of your social media performance with share-of-voice, engagement benchmarking, category spending estimates, influencer identification, and sentiment analysis. BrandGraph's content A.I. engine analyzes and aggregates over 800 million pieces of influencer content across over 6.5 million influencers globally. Identify your top-performing sponsored or organic influencers. It helps to discover influencer advocates who are already posting about your brand and enlist them as ambassadors. Organizations can benchmark their influencer content performance with their competitors and the entire category. One can track the influencer content performance over time and identify influencer trends and topics to inform the strategy.

Shake: Shake is an influencer marketing device that is public and it has no subscription needed to see the creators who are interested in working with the respective buyers. It is focused on high-quality digital services commonly offered by advertising agencies, media companies, and talent agencies. With Shake's advanced chat system, you can start a conversation with a creator or order a Shake within the chat. Shake has a pricing model that works for all parties. Shake's transaction fee is 15% of the sale price, which is charged to the Seller.

The stalwart behind the triumph of IZEA

Ted Murphy is the Founder, Chairman, and Chief Executive Officer of IZEA. He is a serial entrepreneur who has founded six companies since 1994. He has been called the father of paid blogging and is largely credited for creating the influencer marketing industry. In 2006 Murphy launched PayPerPost.com, the first online marketplace that paid bloggers to create content on behalf of brands. His vision for democratizing content and influencer compensation is now a reality in most marketing strategies, from top brands and agencies to small businesses. Mr. Murphy has consulted for some of the world's largest marketing organizations, including FOX, Bombardier, General Motors, and Disney. He has also negotiated sponsorships with celebrities such as Kim Kardashian, Diddy, and Mario Lopez. Murphy is a prominent T.V. commentator on tech and social media marketing trends and platforms. His unique perspective from the intersection of media and technology has led to frequent appearances on Fox Business's Varney & Co, CNBC, and Bloomberg TV.

"IZEA provides great insight, innovation, and entrepreneurial drive needed for organizations to sustain long-term growth in the influencer marketing sector."