The Parking Marketplace: JustPark's Two-Decade Mission to Simplify Urban Mobility

In the daily rhythm of city life, few experiences generate as much collective frustration as the search for parking. Drivers circle city blocks, arriving late to appointments, burning fuel, and contributing to congestion. Property owners watch empty driveways sit unused, generating nothing from spaces that could produce income. For nearly two decades, this inefficiency was simply accepted as a cost of urban living until one driver saw the disconnect and decided to build a bridge.

JustPark was born in 2006 from a simple observation by founder Anthony Eskinazi: empty driveways sat unused while drivers circled looking for spaces. What began as a platform connecting homeowners with available parking has grown into the UK's favorite parking app, trusted by over 13 million drivers and generating more than £300 million for space owners. Headquartered in London with a growing presence in the United States following its merger with ParkHub, the company now operates under the leadership of Chief Executive Officer Jeff Shanahan. JustPark's platform handles over 2 million bookings annually across 100,000 reservable spaces, with a 96 percent customer satisfaction rating and recognition as one of the UK's most trusted mobility services.

The company's revenue model is built on commission-based fees from parking bookings made through its platform, with additional revenue from business solutions for car park operators, local authorities, and event venues. JustPark generates income through consumer booking fees, B2B software subscriptions for parking management, and value-added services including EV charging integration and business intelligence tools. The 2025 merger with ParkHub expanded the company's reach into the US market, adding event parking capabilities and venue management solutions to the portfolio.

The Two-Sided Marketplace for Parking Efficiency

JustPark's most distinctive competitive advantage is its marketplace model that simultaneously serves drivers seeking spaces and property owners with underutilized assets. Drivers access over 100,000 verified spaces across the UK, with the ability to book in advance, pay digitally, and extend sessions seamlessly. Property owners, from individual homeowners with empty driveways to commercial car park operators, generate income from spaces that would otherwise sit idle. This two-sided network creates a virtuous cycle: more drivers attract more space owners, and more spaces attract more drivers. The company's 96 percent customer satisfaction rating and £300 million in earnings generated for space owners demonstrate the power of the model.

The Unified Platform Strategy Following ParkHub Merger

JustPark's strategic merger with ParkHub in 2025 transformed the company from a UK-focused consumer app into a comprehensive parking technology provider serving both sides of the Atlantic. ParkHub's event parking technology, deployed at stadiums including AT&T Stadium, combined with JustPark's consumer marketplace, creates end-to-end solutions for venues, municipalities, and commercial operators. The combined entity offers reservations, on-demand payments, valet management, business intelligence, and parking passes, serving over 500 business customers with more than $1 billion in annual transaction volume. For JustPark, the merger opens significant B2B revenue streams while strengthening the consumer marketplace through expanded inventory.

The Technology Stack for Seamless Integration

JustPark has built a sophisticated technology platform that integrates with existing parking infrastructure rather than requiring replacement. Pre-configured integrations with leading industry systems enable car park operators, hotels, retailers, and local authorities to add digital reservations and payments without ripping out existing equipment. The platform's business intelligence tools provide centralized insights across locations, enabling operators to optimize pricing, monitor utilization, and improve customer experience. For enterprise clients managing hundreds of locations, this integration capability is essential, creating stickiness that sustains long-term contracts.

The Sustainability Impact through Reduced Congestion

JustPark's mission extends beyond convenience to environmental impact. By helping drivers find spaces faster, the platform reduces the circling that contributes to urban congestion and emissions. The company's expansion into electric vehicle charging spaces supports the transition to sustainable transport, while its car park management solutions help cities optimize existing infrastructure rather than building new facilities. For municipalities and environmentally conscious consumers, this sustainability angle differentiates JustPark from purely transactional competitors and aligns with broader urban mobility goals.

For drivers tired of circling city blocks and property owners with underutilized spaces, JustPark offers the platform that finally brings efficiency to urban parking. Jeff Shanahan and his team have built an organization where two-sided marketplace dynamics, strategic mergers, and sophisticated technology combine to transform how people park. With 13 million users, over 100,000 spaces, and a growing presence in the US, JustPark stands as the essential partner for cities, venues, and drivers ready to simplify the journey.

Jeff Shanahan, CEO

"We're JustPark, making parking quicker, cheaper, and smarter. For nearly two decades, we've been a trusted name in the UK parking sector, helping millions of drivers find and reserve spaces in seconds."