Level5: Crafting Strategic Growth and Transformation with Deep Insights and Collaborative Excellence

Level5 is a management consultancy that helps businesses grow and succeed by focusing on their brand’s unique strengths. With a rich history of working with more than 400 clients, Level5 has a proven track record of delivering results. For over 20 years, Level5 has been a trusted partner for businesses seeking to navigate change and drive growth. Known for their deep insights and strategic approach, Level5 specializes in turning complex challenges into clear opportunities for success.

The company’s approach is all about understanding what makes each client special and using that knowledge to create effective strategies. Level5 doesn’t just solve problems; they inspire clients and their own team to achieve great things. They believe every brand has the potential to thrive, and they are dedicated to making that happen.

Level5 partners with businesses to help them see new possibilities and achieve their goals. Their commitment to practical solutions and meaningful results ensures that clients not only meet but exceed their expectations. With Level5, businesses get a partner who truly understands their needs and works tirelessly to drive growth and success.

Level5’s Approach: Ensuring Success through Promises and Partnership

A Unique Perspective on Growth and Transformation

Level5 positions itself as a dedicated partner in the growth and transformation journey of its clients. Their goal is to help businesses define and fulfill their brand’s promise, setting the right objectives for success.

Building Trust through Collaborative Partnership

Rather than relying on traditional consulting practices, Level5 integrates closely with clients’ teams, treating their organizations as if they were their own. By breaking away from conventional methods, Level5 ensures a collaborative approach that aligns strategies with the client's vision and goals.

Delivering Results That Propel Business Forward

Level5 is committed to delivering tangible results that drive business progress. Their promise is to provide actionable insights and effective strategies, helping clients achieve sustainable growth and excel in their markets.

Guiding Companies through Change, Opportunity, and Uncertainty

At Level5, the journey is more than just a series of strategies and tactics aimed at reaching a goal. It’s a collaborative experience and partnership. Level5 is dedicated to equipping companies with the knowledge and insights needed to achieve practical, measurable outcomes.

Effective strategy begins with understanding. Level5 asks insightful questions to uncover valuable perspectives and thorough analysis. This approach provides clients with a deep understanding of their challenges and opportunities, setting the foundation for robust strategies. Level5 works closely with clients to create growth strategies that are grounded in customer needs. They assist teams in making crucial decisions, aligning actions, and executing plans that define how to compete and succeed in the market.

With extensive experience in brand strategy, Level5 helps clients articulate their promises to customers. They ensure that these promises are consistently delivered across all aspects of the organization, reinforcing brand integrity and trust. In a world of constant change, Level5’s transformation practice prepares teams to adapt and thrive amidst uncertainty. They provide the tools and support needed to manage change effectively and embrace new opportunities with confidence.

Fostering a Unified and Inclusive Environment

At Level5, the essence of the company’s culture is rooted in the belief that togetherness and community drive success. The company is committed to creating a respectful and inclusive environment where diverse thoughts, backgrounds, and experiences are celebrated and valued.

Life@Level5: Bringing People Together

Life@Level5 is the heartbeat of the company's culture, responsible for organizing events that strengthen connections and promote a sense of fun. These activities offer team members opportunities to bond outside of work, fostering a vibrant and cohesive work environment.

• Annual Cottage Day: Once a year, the team retreats to Ontario’s picturesque cottage country for a day of relaxation and camaraderie, creating lasting memories and connections.
• Level5 After 4s: Every month, the entire team comes together on a Thursday for team-building activities, allowing colleagues to learn more about each other in a relaxed setting.
• Level5 Day: On the company's anniversary, everyone gathers to celebrate the year's achievements and the individuals who make Level5 exceptional.

Commitment to Diversity, Equity, and Inclusion (DEI)

Level5’s DEI team is composed of staff from all roles within the company, supported by external experts. Their mission is to advance the company’s DEI strategy and identify areas for improvement.

• DEI Training: Ongoing training initiatives are designed to enhance the company's understanding and implementation of DEI principles.
• DEI Scorecard: An anonymous scorecard assesses how well Level5 upholds its DEI values, including inclusivity, advancement opportunities, and other key performance indicators.
• 50/30 Challenge: Level5 is committed to Canada’s 50/30 Challenge, striving to meet diversity targets at both senior leadership and consultant levels.

David Kincaid | Founder

David’s rich corporate and consulting experience allows him to thrive in uncovering provocative insight and potential – in people, brands, and businesses. He has a proven strategic business sense and is both a world-class communicator and facilitator

As the Founder of Level5, David has had the opportunity to build a firm dedicated to creating value for client partners’ most important asset: their brand. This has provided David with a unique insight into a global range of market sectors. As a result, he has been able to work alongside progressive, brand-driven business leaders in creating and delivering brands that have been successful financially, socially, and culturally.

Prior to founding Level5 Strategy, David served as the CMO at Corus Entertainment here he helped set the organization’s corporate vision, values, and positioning. He worked for Labatt as an SVP Marketing and Strategic Planning where he led the company’s expansion into the United States, Mexico and the Caribbean – with successful turnaround and launches of brands such as Budweiser, Stella Artois, and Alexander Keith’s. He also held senior brand management roles at American Express and General Foods.

 “At Level5, business growth is not just about strategy—it's about creating meaningful partnerships. They work closely with clients, integrating seamlessly with their teams to ensure strategies are aligned with their vision.”