Sarah Morrison and Helen Brown, Little Box Gym Ltd Co-Directors and Mother-Daughter Duo, Speak to The Silicon Review: ‘We’re Here to Smash Fitness Stereotypes’

“Our idea was to set up space for people to come and train without feeling anxious or intimidated.”

With the concepts of wellness becoming imperative for consumers, fitness has become a more relevant goal for many people. That said, a health, wellness, and fitness company— Little Box Gym Ltd—proffers an exclusive way of attending the gym that encourages everyone to live a little more healthily.

The company was established in 2013 and is based in Manchester, U.K.

Sarah Morrison and Helen Brown,Little Box Gym Ltd Co-Directors, spoke exclusively to The Silicon Review. Below is an excerpt.

Little Box’s idea was to set up space for people to come and train without feeling anxious or intimidated. This approach is what had made the gym one that offers the best value in Manchester, and the team has proudly continued that philosophy since 2013.

“We profile this training centre to see what it offers to those looking for a new way to keep fit,” Sarah Morrison says.

Instead of going big, the company has gone small. With an area that is split over four rooms, the Little Box team has created a different feel than other gyms. It is more private and intimate, taking away the pressures of working out alongside many other people.

One of Little Box’s most successful stories has been the decision to offer specialist sessions to specific groups. The team provides a ladies-only session in the morning. “Mums are allowed to bring their children to sessions, with those children over the age of 12 allowed to use the facilities under supervision when they finish school,” Helen Brown says. The gym is equipped with facilities to assist in rehabilitation training too.

Before COVID-19, the team found that classes were more popular with clients than attending the gym, but since the pandemic hit, home workouts and Zoom training have become extremely popular. People are enjoying the chance to undertake sessions at home, at a time that suits them. The gym has slowly reopened given the pandemic has begun to slow down. This has been done with distancing still in place. The team procured two large event tents and ran outdoor classes such as Circuits, Box Fit, and Legs Bums Tums. All of these require no equipment, making them easily COVID-19 safe. “This has allowed clients to regain some vital social interaction after a period where they might have had very little,” Sarah adds. In addition to this, the team has set aside two days for their outdoor spin sessions, in which they allow an hour between classes to clean the equipment thoroughly.

Besides, like other facilities, the appropriate PPE has had to be sourced so that they can reopen. New forms, including a COVID-19 screening questionnaire, have also been made that all members need to complete. “It sounds like a lot of work to reopen, but it is important to work that is necessary for Little Box to continue,” Helen adds.

The unmatched dedication the Little Box team has displayed over the years speaks volumes about its loyalty and devotion to service delivery, especially during the pandemic. As a result, the company continues to stay ahead of the curve while combating competition at the forefront.

Looking ahead, the team wants to consider how Little Box Gym can grow in the future. “It’s hard in this current climate to know when and where, but the desire is to expand,” Sarah continues. This is a model that meets the growing need of people who wish to attend a gym but don’t necessarily have the confidence for some of the larger establishments and, therefore, miss out on managing their well-being.

“Attending the gym is not easy for some. It can be incredibly intimidating. Little Box Gym takes the strain out of the process, creating a strong community that anyone can join and all are welcomed into,” Helen continues.

“Attending the gym is not easy for some. It can be incredibly intimidating. Little Box Gym takes the strain out of the process, creating a strong community that anyone can join and all are welcomed into.”